California Staple Hot 8 Yoga To Open First New York Location

Hot 8 Yoga is headed for the Empire State after making a name for itself out west with 12 studios, all in California.

Fireside Chat: Wodify’s Brendan Rice on Hybrid Fitness Misconceptions

Rice shares his thoughts on what a successful digital strategy actually looks like for gyms and studios, including whether brands should create their own content.

Springbok Analytics Adds Dr. Andy Galpin as It Scales 3D Muscle-Scanning Tech

Springbok, which uses AI to create 3D visualizations of MRI scans, already has partnerships with the NBA and the NFL's Houston Texans.

How Fitness Brands Can Attract & Retain Gen Z Talent

How can gym managers create a workplace that prioritizes Gen Z’s unique needs? A NASM-certified wellness coach shares her tips.

For Tonal, AI & Strength Training Are the Keys To Saving At-Home Fitness

Smart home gym maker Tonal is using the wealth of data it's amassed on human strength training outcomes to revolutionize how people work out.

Why Hormonal Health Is Vital to Any Corporate Wellness Strategy

Hormonal health is becoming increasingly important among women but impacts all genders, making it crucial for employee productivity and business success.

Sency Transforms the Fitness Market With AI Motion Tracking

Sency's SDK allows fitness brands to offer AI-powered motion tracking inside their apps, offering an industry-changing level of personalization.

How Body Scanning Tech Helps Fitness Brands Thrive in the GLP-1 Era

Advanced body scanning tech from brands like Evolt help GLP-1 users mitigate the risks of losing muscle mass while on weight-loss drugs.

How Top HVLP Gyms Are Driving Growth in 2024

Executives from Chuze Fitness and Crunch Fitness share how they plan to acquire and retain members in the coming years.

Daily Harvest Adds Line of Longevity-Boosting Foods

Daily Harvest has partnered with Parsley Health to produce products rich in nutrients potentially leading to improved quality and length of life.