Trainer Talks: Cori Lefkowith Embraces Online Fitness, Social Media
Cori Lefkowith, owner of Redefining Strength, has evolved from being a gym owner to a trusted online fitness source Cori […]
Should You Buy a Fitness Franchise? 4 Questions To Ask
Franchising can be an amazing business model. Here’s how to know if it’s right for you The fitness industry is […]
TikTok Taps Peloton for Exclusive Fitness Content
Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on the social media platform […]
CrossFit Names GoRuck as Official Apparel & Footwear Partner
GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull CrossFit has announced GoRuck as […]
Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness
“It is time that the fitness and wellness industry have a serious seat at the table,” remarked Athletech News founder […]
Apple Fitness+ Adds Golf Workouts, Super Bowl Halftime Tracks
The tech giant is as committed as ever to the fitness and wellness space, rolling out a series of enhancements […]
F45 Drives Engagement With Unique Blend of Fitness Culture & Tech
The popular functional fitness franchise is tackling gym intimidation head-on with a welcoming environment, supportive coaches and new classes There’s […]
Global Wellness Economy Projected To Hit $8.5T by 2027
The category of nutrition, non-GLP weight loss management and supplements is expected to become the largest wellness market in 2025 […]
CEO Corner: Lumos’ Dr. Biquan Luo Aims To Change Lives With Sleep Tech
LumosTech’s sleep mask combats jetlag and helps professional athletes and everyday consumers alike get better quality shut-eye Dr. Biquan Luo, PhD, […]
Orangetheory Taps Ascent as Official Protein Powder
Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations Ascent Protein has reached […]
