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two firefighters on stairclimbers
Fitness

Fitness Ventures to Host 9/11 Remembrance Stair Climb Challenge

In a nationwide event, Fitness Ventures locations invite members to participate in honoring the sacrifices of first responders

Joy Keller • Sep 08 2024
Inside of SWTHZ
partnership

SWTHZ Partners With Hot & Cold Expert in Science-Backed Approach to Wellness

SWTHZ, the premium-experience contrast therapy studio, is partnering with acclaimed cold and heat scientist and author Dr. Susanna Søberg.

Athletech Studios • Sep 06 2024
collage of fitness and wellness activities
Industry News

The Week in Review: ATN Rewind

There’s always something happening at the intersection of fitness, wellness, technology and finance, and ATN editors curated the following ...

Joy Keller • Sep 06 2024
coach wally o2 performance
Fitness

Coach Welly Announces Official Launch with O2 Performance Gym

Coach Welly officially launches at O2 Performance Gym, offering AI-powered workouts, HRV tracking, and gamified rewards.

Magdalena Becker • Sep 06 2024
older woman doing yoga at home
Mind-body

Low-Impact Exercise, Yoga, Reduces Urinary Incontinence in Older Women

A 12-week study shows that low-impact yoga and exercise can significantly reduce urinary incontinence episodes in older women

Joy Keller • Sep 06 2024
Body20 members perform an EMS fitness workout
Fitness Business

‘Late to the Game’: Body20 Aims To Make EMS Part of America’s Fitness Culture

Body20 is on a mission to bring electro-muscle stimulation (EMS) training to the forefront of fitness culture in the United States.

Josh Liberatore • Sep 06 2024
computer with clothing designs
Fitness

Fabletics Unveils the Don Pant, Continuing Its Commitment to Menswear

Discover Fabletics Men’s new Don Pant, launching Sept 13. Effortlessly transition from casual to dressy with these versatile, stylish, and functional performance pants.

Elizabeth Ostertag • Sep 06 2024
Women working out on machines called TONEys
Fitness

btone Fitness Eyes Nationwide Growth

Athletech News spoke with btone Fitness CEO and founder Jody Merrill on the boutique fitness franchise’s plans for expansion

Courtney Rehfeldt • Sep 05 2024
man speaking on panel
Fitness

AthletEX Uses Partnerships to Help Former Athletes Transition Into Fitness

Explore how AthletEX uses fitness partnerships to help former athletes transition into the world of wellness.

Elizabeth Ostertag • Sep 05 2024
Young woman doing a Pilates teaser
Longevity

Survey Reveals How Much Americans Are Willing to Spend for a Longer Life

A survey conducted by Forbes Health and Talker Research has shed light on the financial and lifestyle sacrifices Americans are willing to make

Joy Keller • Sep 05 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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