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Headshot of Brynn Scarborough
partnership

Fireside Chat: Brynn Scarborough on Recovery Trends

In this latest “Fireside Chat” video, Wellness JK President and CEO Brynn Scarborough joins Athletech News Founder and CEO Edward Hertzman

Athletech Studios • Sep 24 2024
Training Mate class workout in West Hollywood, California
Fitness Business

Training Mate, an LA Fitness Staple, Eyes Nationwide Growth

Founded by an Australian former pro rugby player turned celebrity trainer, Training Mate is banking on the social fitness revolution.

Josh Liberatore • Sep 23 2024
Front of Life Time Building
Fitness

Life Time and Orangetheory Among ‘Flourishing’ Premium Brands, Per Report

Premium fitness brands like Life Time and Orangetheory are thriving, according to a new report that spells good news to the fitness industry.

Courtney Rehfeldt • Sep 23 2024
barry's partners with smartsweets
Fitness

Barry’s Partners with SmartSweets to Redefine Post-Workout Treats

Barry’s partners with SmartSweets for a limited-time candy experience across 25+ studios. Enjoy themed workout classes, sweet samples, and fitness swag in LA, NYC, and Chicago.

Elizabeth Ostertag • Sep 23 2024
Woman Wellness Burnout
Wellness

Lululemon 2024 Global Wellbeing Report Finds Burnout is On the Rise

Lululemon’s 2024 Global Wellbeing Report reveals rising wellness burnout fueled by societal pressure, conflicting advice, and loneliness.

Elizabeth Ostertag • Sep 23 2024
People working out in gym
Fitness Business

F45 Training Kicks Off Welcome Week with Free Classes

F45 Training announces a week-long initiative aimed at introducing new participants to its community-based group fitness programs.

Joy Keller • Sep 23 2024
An image of a woman using a connected Pilates Reformer
Fitness

Reform RX Lands $5.1M Investment in Landmark Deal for Connected Pilates Reformer

Reform RX, maker of a connected Pilates Reformer, has landed a $51 million investment from Clarendon Fund Managers.

Courtney Rehfeldt • Sep 23 2024
woman works out at a barre3 studio
Guides & Resources

The Best Barre Fitness Franchises To Open

Athletech News breaks down the best barre fitness franchises to open, including investment, demographics and growth goals.

Laura Darrell • Sep 23 2024
woman works out on a Pilates reformer
Guides & Resources

The Best Pilates Franchises To Open

Athletech News breaks down the best Pilates fitness franchises to open, including investment, workout offerings and growth goals.

Heather Bien • Sep 23 2024
woman working at desk
partnership

Why Outsourcing Sales Could be the Best Decision You’ll Ever Make

Discover how The Sales Arms, a virtual sales and marketing firm, helps fitness studios scale by reducing turnover, cutting costs, and providing expert remote sales teams to drive consistent growth.

ATN Staff • Sep 22 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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