Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Barrecore, a barre brand under United Fitness. Two women are depicted at barre class.
Fitness

United Fitness Closes Some London Studios To Refocus Growth

Three boutique fitness brands under United Fitness are closing London-area studios as part of a five-year strategic growth plan.

Courtney Rehfeldt • Feb 10 2025
a football on a field
Fitness

5 Super Bowl LIX Ads Representing the Wellness Shift

Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.

Courtney Rehfeldt • Feb 10 2025
NMES Maching
Research

Can Neuromuscular Electrical Stimulation Impact Strength Training Gains?

Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...

Kim Kisner • Feb 10 2025
girls on a field/youth sports
Fitness

Camps to Champs: US Sports Camps Spotlights Female Athletes

US Sports Camps is highlighting inspirational stories through the end of March as women's sports gets an influx of interest.

Courtney Rehfeldt • Feb 10 2025
interior shot of a Chuze Fitness turf field
Fitness

Chuze Fitness Is Keeping It Real With New Campaign

Chuze Fitness is opening a new gym this year in Riverside, California, and is planning to enter new markets.

Courtney Rehfeldt • Feb 10 2025
a rendering of The Well Coconut Grove exterior
Wellness

The Well & Terra Unveil Second Holistic Wellness Complex

The Well, a New York-born members-only wellness club, is working on its second wellness real estate venture in South Florida with Terra.

Courtney Rehfeldt • Feb 10 2025
MADabolic team
Fitness

MADabolic Paves Roads Forward for Franchise Partners with Annual Conference

MADabolic's franchise conference brought owners and general managers together to strengthen operations, refine core principles and more.

Athletech Studios • Feb 08 2025
man training at planet fitness
Fitness

Planet Fitness Offers Free Memberships to LA Firefighters

Planet Fitness is honoring LA-area fire fighters with complimentary Black Card memberships through the end of the year.

Courtney Rehfeldt • Feb 07 2025
New Yohka CEO
Fitness

Former Rugby Player Takes the Helm at Yohka Sports

As as obstacle racing prepares for the Olympic spotlight in 2028, Yohka Sports has named a new CEO who will guide the brand forward.

Courtney Rehfeldt • Feb 07 2025
Cooper DeJean for Renpho with massage eyewear on his head
Wellness

Flying High: Eagles’ DeJean Teams With Wellness Tech Brand

Philadelphia Eagles player Cooper DeJean is spreading the word on recovery and health tech brand Renpho as its new brand ambassador.

Courtney Rehfeldt • Feb 07 2025
  • 1
  • …
  • 317
  • 318
  • 319
  • 320
  • 321
  • …
  • 731

From Our Partners


Matrix line
Fitness

Matrix Uses seca Body Composition Data to Personalize Workout Programming with New AI-Driven Solution

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Fitness

Equinox Apologizes for AI Campaign Image, but Not Before Fighting Back

Finance

Integrity Square Launches Public-Markets Tracker for ‘HALO’ Sector Companies

Longevity

Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity

Videos


DISRUPT by Athletech News
Wellness

Erik Jivmark of Sleep Cycle Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News