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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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woman on a Pilates reformer
Fitness

Mario & Courtney Lopez Join Pilates Addiction Flagship Opening

Pilates Addiction opens its flagship LA studio with a four-day event, celeb guests, and high-intensity classes.

Courtney Rehfeldt • May 28 2025
Bottles of Kiehl's products.
Wellness

Life Time & Kiehl’s Team Up on Luxury Self-Care Experiences

Life Time partners with Kiehl’s to bring premium skincare to NYC clubs, expanding its wellness focus amid new club openings.

Courtney Rehfeldt • May 28 2025
woman doing crunches while looking at TV screen
Fitness

Future-Forward Fitness: Hybrid Workouts, Recovery & Personalization

Hybrid fitness is the future—learn how gym operators can boost engagement by meeting members where they are: in-club, online, and everywhere in between.

Athletech Studios • May 28 2025
A phone sitting on a table with the WeightWatchers app loaded.
Nutrition

New Partnership Brings WeightWatchers GLP-1 Program to UK

WeightWatchers partners with U.K.-based CheqUp to expand GLP-1 support, following news of its Chapter 11 and focus on long-term growth.

Courtney Rehfeldt • May 28 2025
A group fitness class with people on yoga mats.
Fitness

ElevateOS Brings On-Site Fitness & Wellness To Luxury Living 

ElevateOS expands wellness concierge services luxury multifamily buildings, offering fitness classes, massages and more.

Courtney Rehfeldt • May 28 2025
an ISSA trainer and client
Industry News

ISSA Launches GLP-1 Support Course for Trainers

ISSA launches a GLP-1 support course to help fitness pros guide clients through weight loss, behavior change and long-term health success.

Courtney Rehfeldt • May 28 2025
iFIT bike
Fitness

iFIT Forms Science Council to Drive Personalization

iFIT forms Science Council to integrate biomarker data, genetics and expert insights into personalized, real-time fitness experiences.

Courtney Rehfeldt • May 28 2025
Mindbody screen
partnership

Studio Pilates Goes Global — and Mindbody Makes It Seamless

With more than 115 operating locations, this Pilates franchise uses technology to replicate performance and precision at every studio

Athletech Studios • May 28 2025
Red Light Method
Fitness

Red Light Method Grows With New Arizona Studio, 60+ in Pipeline

Red Light Method expands, blending red light therapy and fitness in a concept led by Club Pilates founder Allison Beardsley.

Courtney Rehfeldt • May 27 2025
Two women at Fit20 reviewing a chart.
Fitness

Fit20 Brings Slow-Motion Fitness Franchise to US Market

Fit20 is launching its U.S. franchise model, offering compact, mirror-free studios and one-on-one training for time-strapped adults.

Courtney Rehfeldt • May 27 2025
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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