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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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A small group training outdoors, running in NYC.
Finance

Solidcore Founder Leads $3.5M Round for The Athletic Clubs

The Athletic Clubs has secured $3.5 million in funding from Solidcore founder Anne Mahlum to expand its squad-based training model.

Courtney Rehfeldt • May 15 2025
Peloton Studios
Fitness

Peloton’s NY Studios Are Getting a Summer Makeover: Here’s What To Expect

Peloton chief content officer Jen Cotter shares what's coming to the brand's New York studios, and what it could mean for the future.

Elizabeth Ostertag • May 15 2025
Hybrd team photo
Tech

Hybrd App Launches To Support Athletes Training Across Disciplines

Hybrd, a new performance-tracking app for hybrid athletes, has launched on iOS to unify strength, cardio and wearable data.

Courtney Rehfeldt • May 15 2025
a woman on a telehealth call on her laptop and drinking coffee.
Wellness

Found Adds Direct Access to Wegovy & Zepbound From $349

Found is now offering Wegovy and Zepbound through direct-to-consumer pharmacy programs, expanding access to GLP-1 medications.

Courtney Rehfeldt • May 15 2025
BeaverFit HQ
partnership

Avoid Tariffs and Delays: How BeaverFit Keeps Gyms Growing

Whether it’s dodging tariffs or the issues that come with shipping overseas, BeaverFit helps U.S. fitness brands grow without any resistance.

Athletech Studios • May 15 2025
a person cutting into a croissant
Nutrition

Flykitt Expands Traveling Tech Suite With AI-Powered Nutrition App

Flykitt has launched Foodie, an AI nutrition app for travelers, and teases Flow, a tool using breathwork, meditation and movement.

Courtney Rehfeldt • May 14 2025
Longevity

Wellness & Recovery Outlook: CEOs Talk Market Growth, Making Science Accessible

ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.

Kim Kisner • May 14 2025
Wendy & Robbie Underhill
Fitness

SixFour3 Scales Franchise As Interest in Girls’ Sports Climbs

SixFour3 expands with a new Richmond facility and Maryland deal as interest in girls’ sports and training rises.

Courtney Rehfeldt • May 14 2025
An exterior rendering of Onelife Fitness new location in Maryland.
Fitness

Onelife Fitness To Open New $10M Health Club in Virginia 

Onelife Fitness is opening a new club in Virginia, pushing its total to 70+ health clubs open or in development.

Courtney Rehfeldt • May 14 2025
Perspire Sauna Studio founder and CEO Lee Braun
Wellness

CEO Corner: Perspire Sauna Studio’s Lee Braun on Scaling Wellness Nationwide

Since founding it in 2010, Lee Braun has turned Perspire Sauna Studio into one of the top wellness franchises in the U.S.

Josh Liberatore • May 14 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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