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Peloton members
Fitness

Peloton Doubles Down on Community With New Teams Feature

Now guided by a new CEO, Peloton is emphasizing community building among its 6 million members, beginning with an update to Teams.

Courtney Rehfeldt • Feb 12 2025
Somnee CEO Tim Rosa
Tech

CEO Corner: Somnee’s Tim Rosa on Sleep Science, NBA Launchpad

Sleep headband maker Somnee will work with the NBA to explore the link between sleep and player performance.

Josh Liberatore • Feb 12 2025
Fitness franchise experience
Finance

5 Ways to Fund Your Fitness Franchise Dream

Opening a fitness franchise requires more than passion for health and wellness, but also knowledge of financial planning and funding options

Joy Keller • Feb 12 2025
a Pause member getting their blood drawn following a collaboration with Lifeforce
Longevity

Pause & Lifeforce Launch Integrated Longevity Program

Wellness and recovery franchise Pause is launching a longevity arm with Lifeforce as preventative health services gain momentum.

Courtney Rehfeldt • Feb 12 2025
wellness travelers enjoying the view
Wellness

The 5 Wellness Travel Trends of 2025

Athletech News shines on a light on five of TripAdvisor's latest travel trends that touch on health and wellness.

Courtney Rehfeldt • Feb 11 2025
Woven team
partnership

Woven Ushering in a New Age of Franchising, Headlined by Franchisee Support

Woven is setting a new standard in the fitness franchising game with its strong focus on the franchisee and franchisor relationship

Athletech Studios • Feb 11 2025
a man playing pickleball
Fitness

Pickleheads Lands $2.5M

Pickleheads has secured $2.5 million for its pickleball directory app that enables pickleball players to connect and organize games.

Courtney Rehfeldt • Feb 11 2025
The new Octagon Load system by Escape Fitness
Fitness

Max Strength, Minimal Footprint: Escape Fitness Launches Load

Escape Fitness has unveiled the Octagon Load, an impressive, space-saving an results-maximizing strength training system for operators.

Courtney Rehfeldt • Feb 11 2025
an image of Ashley Graham on the red carpet
Nutrition

Model Ashley Graham Named Olly’s Brand Ambassador

Model and entrepreneur Ashley Graham has been crowned supplement and gummy brand Olly's new brand ambassador.

Courtney Rehfeldt • Feb 11 2025
Powdered Peanut Butter
Fitness

PBfit Named Official Partner for the 2025 CrossFit Games

CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.

Courtney Rehfeldt • Feb 11 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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