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A young woman drinking a beer in a glass.
Finance

Non-Alcoholic Beer Market To Hit $35B by 2032

The non-alcoholic beer market is projected to hit $35 billion by 2032, fueled by Gen Z, sober-curious trends, and rising demand for wellness.

Courtney Rehfeldt • Apr 14 2025
women pose with Hormbles Chormbles protein bars
Nutrition

RXBar Co-Founder Launches Hormbles Chormbles as High-Protein Candy Brand

Jared Smith, the co-founder of RXBar, is looking to tap into the red-hot market for high-protein snacks with Hormbles Chormbles.

Elizabeth Ostertag • Apr 14 2025
sami spalter and shira barlow
Nutrition

Form Expands into Nutrition with Transform from Within, Led by Sami Spalter’s Dietitian Shira Barlow

Form launched its first-ever nutrition-based program, Transform from Within, with dietitian Shira Barlow, MS, RD.

Elizabeth Ostertag • Apr 14 2025
Finance

NYSE Flags Beachbody for Non-Compliance Amid Turnaround

Beachbody has received a non-compliance notice from the NYSE as the fitness and nutrition company navigates a pivotal transition year.

Courtney Rehfeldt • Apr 14 2025
WellnessSpace Brands recovery chair
partnership

Crafting Strategic Wellness Spaces Beyond the Workout

Gyms are now designing recovery spaces as intentionally as they do training areas in this new age of wellness and fitness.

Athletech Studios • Apr 12 2025
Red light booth at Workout Anytime
Finance

Workout Anytime Welcomes New CEO

Workout Anytime's longtime franchisee Jerry Pugh has taken the helm as CEO and owner of the 24/7 fitness franchise.

Courtney Rehfeldt • Apr 12 2025
Wellness

Gen Z’s Down To Use AI To Feel Better After Festivals

A Lifesum survey reveals most Gen Z festivalgoers feel drained but many are open to using AI to track hydration, nutrition and recovery.

Courtney Rehfeldt • Apr 11 2025
exterior shot of an Anytime Fitness gym
Fitness

Anytime, Orangetheory Eye Expansion in Europe’s Booming Fitness Market

Purpose Brands will pursue aggressive expansion in Europe for Anytime Fitness and Orangetheory, its executives say.

Josh Liberatore • Apr 11 2025
a Brrrn class in action with slide boards
Finance

Brrrn Closes After Pioneering Cold Workouts & Slide Board Fitness

Brrrn, a fitness brand known for its cold workouts and slide board training, is shutting down after eight years.

Courtney Rehfeldt • Apr 11 2025
man runs on a treadmill
Fitness

US Gyms Are Skewing Younger, More Male, Data Shows

Fitness facilities in the U.S. are getting significantly younger, according to a new report from the Health & Fitness Association (HFA).

Josh Liberatore • Apr 11 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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