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An image of Terra against a green backdrop.
Tech

InsideTracker Unveils Terra, a Virtual Health Coach With Answers

InsideTracker has introduced Terra, a virtual coach that uses blood biomarkers, sleep, and fitness habits to deliver tailored advice.

Courtney Rehfeldt • Apr 24 2025
EGYM Squat Flexibility Test
partnership

EGYM Adds Next Layer of Personalization and Connectivity with Squat Flexibility Test

EGYM’s latest innovation expands its connected system of offerings while filling one of the industry’s more persistent gaps

Athletech Studios • Apr 24 2025
Workout Anytime CEO Jerry Pugh
Fitness

CEO Corner: Jerry Pugh Eyes 400 Workout Anytime Locations

New Workout Anytime CEO Jerry Pugh plans to double the 24/7gym brand's footprint over the next five years.

Josh Liberatore • Apr 23 2025
A person sleeping in bed with glasses nearby.
Wellness

Evening Exercise Could Cost You Sleep, Whoop Study Finds

A new study using data from Whoop wearables highlights the importance of workout timing for optimal sleep and wellness.

Courtney Rehfeldt • Apr 23 2025
three people exercising in a Hotworx faclity
Industry News

HOTWORX Raises $19K for Breast Cancer Relief Fund

Hotworx will donate more than $19,000 to the National Breast Cancer Foundation (NBCF) to support military women.

ATN Staff • Apr 23 2025
Nourish co-founders
Finance

Nourish Raises $70M To Scale Virtual Nutrition Care Platform

Nourish has raised $70M in Series B funding to scale its AI-powered virtual nutrition platform and expand its dietitian network.

Courtney Rehfeldt • Apr 23 2025
Sarah Michelle Gellar for MyFitnessPal
Nutrition

Sarah Michelle Gellar Slays Meal Planning with MyFitnessPal

MyFitnessPal is rolling out Meal Planner, a new tool that simplifies healthy eating with personalized meal plans and recipes.

Courtney Rehfeldt • Apr 23 2025
a woman receiving a massage at Relax and Unwind Social Spa
Wellness

Recline & Unwind Inks First Franchise Agreement

Recline & Unwind Social Spa, a women-owned concept from Asheville, NC, has sold its first franchise in Beaufort, South Carolina.

Courtney Rehfeldt • Apr 23 2025
Industry News

Jezzr Rows Into Studios With Gamified Rowing Experience

Jezzr brings a gamified indoor rowing platform to fitness studios and boutique gyms to increase engagement and retention.

Courtney Rehfeldt • Apr 23 2025
a woman on her laptop with a book nearby.
Finance

Superpower Raises $30M To Redefine Preventative Care

Superpower has raised $30M to launch an AI-powered platform offering biannual lab testing, personalized health plans and 24/7 concierge care.

Courtney Rehfeldt • Apr 23 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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