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Fitness

3 Winning Brands, 3 Unique Approaches to Member Retention

Member retention starts with exceptional experiences. Discover how three leading fitness brands are keeping members loyal through atmosphere, community, and connection.

Josh Liberatore • Apr 07 2025
Wellness

Peak Performance Starts with Recovery: 8 Must-Have Products

Discover the latest in red light therapy, cryotherapy, PEMF and mindfulness tools designed to accelerate recovery, reduce stress and optimize well-being.

Joy Keller • Apr 04 2025
A group of young people walking down the street.
Finance

3 Fast-Rising Wellness Categories Championed by Gen Z

Gen Z and millennials are driving a wellness spending boom—reshaping fitness, retail, social media, and even how we live and work.

Courtney Rehfeldt • Apr 04 2025
A group of F45 people together.
Fitness

F45 Turns 4/5 Into a Call To Recommit to Health & Fitness

Following National Recommit to Your Fitness Day, F45 is offering new members a limited-time chance to recharge and refocus.

Courtney Rehfeldt • Apr 04 2025
group fitness class
partnership

Building Communities With Purpose-Driven Technology

Revolution Buffalo’s Parkinson’s Revolution ride raised nearly $50K in 2024, proving that mission-driven fitness builds stronger communities and long-term loyalty.

Athletech Studios • Apr 04 2025
A group of people at Worldsprings in the water.
Wellness

WorldSprings Wants to Make Hot Springs the Next Big Wellness Ritual

WorldSprings is redefining water wellness with expansion plans, new leadership appointments and a “Just Add Water” rebrand.

Courtney Rehfeldt • Apr 04 2025
A football on a field.
Fitness

Echelon Joins NFL Prospect Dillon Gabriel To Equip High School Training Facility

Mililani High’s athletic facility is getting a major upgrade thanks to a partnership between Echelon and Dillon Gabriel.

Courtney Rehfeldt • Apr 04 2025
A laptop showing Alma's website.
Nutrition

Alma Offers Free Platform Access to Researchers Amid NIH Cuts

Alma is offering academic researchers free access to its nutrition platform in response to funding cuts and will remain open as needed.

Courtney Rehfeldt • Apr 04 2025
A woman using a Reformer.
Fitness

Your Reformer Brings ‘Peloton of Pilates’ Experience to NYC With Showroom, Rental Expansion

Your Reformer, an at-home Pilates brand, expands to NYC with a showroom and $39/week rental program following its debut on the West Coast.

Courtney Rehfeldt • Apr 04 2025
An image of the Gymii.ai app and its features.
Nutrition

Gymii.ai Takes On Nutrition Tracking With a Social Spin

Gymii.ai, a new app, rethinks nutrition tracking with tools designed for ease, accuracy and social connection.

Courtney Rehfeldt • Apr 03 2025
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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