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Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.
Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...
US Sports Camps is highlighting inspirational stories through the end of March as women's sports gets an influx of interest.
Chuze Fitness is opening a new gym this year in Riverside, California, and is planning to enter new markets.
The Well, a New York-born members-only wellness club, is working on its second wellness real estate venture in South Florida with Terra.
MADabolic's franchise conference brought owners and general managers together to strengthen operations, refine core principles and more.
Planet Fitness is honoring LA-area fire fighters with complimentary Black Card memberships through the end of the year.
As as obstacle racing prepares for the Olympic spotlight in 2028, Yohka Sports has named a new CEO who will guide the brand forward.
Philadelphia Eagles player Cooper DeJean is spreading the word on recovery and health tech brand Renpho as its new brand ambassador.
Former PetSmart, Sleep Number executive to drive customer acquisition and brand strategy The National Academy of Sports Medicine (NASM) has appointed Cathy Hall as its…
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