The Aeke Smart Home Gym K1

A ‘Magic Mirror With Smart Tech’ Preps for Launch

A new AI-driven fitness mirror/smart homegym is about to launch on Kickstarter with a subscription-free model.

woman in sauna

Kohler Brands Announces Partnership with Luxury Sauna Line

Explore the new saunas by Klafs, now available through Kohler. They're designed to elevate wellness at home or in spas.

Young man drinking water in the gym

The Hydration Factor: How Gyms Are Improving Member Experience with Water

With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience

Crunch Canada

Trive Doubles Down on Crunch Canada with Second Investment

Crunch Canada, the country's master franchise, has secured a new investment from Trive Capital and 808 Capital Partners to fuel growth.

Woman Stretching man at Stretch Zone

Streamlining Recovery: How ClubReady Helps Scale Holistic Wellness Brands

ClubReady's platform supports holistic wellness brands like Stretch Zone, enabling seamless scaling without sacrificing customer experience

Inside of a gym, equipment

Fitness Equipment Market to Expand by Over $8 Billion by 2030

The global fitness equipment market is on a trajectory of significant growth, according to a new report from ResearchAndMarkets.com.

glowing mushrooms

Whoop Rolls Out Controversial New Journal Feature

Boston-based wearable tech company Whoop has added the ability for its users to track psychedelic use, leaving some divided.

tonal campaign 2024

Tonal Releases New Campaign, Redefining Modern Fitness

Tonal releases a new campaign just in time for the holiday season, setting out to contrast outdated workout routines

a woman and man wearing the new Katalyst Gen4 Suit

The EMS Suit Changing the Game for the ‘Fitness Disillusioned’

Katalyst, makers of an EMS Suit providing a full-body workout in minutes, has unveiled the Gen4 suit, with durability and fit improvements.

headshot of Anar Isman

CEO Corner: AgelessRx’s Anar Isman on the Future of Longevity Science

The co-founder of telemedicine platform AgelessRx, Isman believes we’re not far off from a world where people live well past 100.