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Fitness Business

The Hidden Challenges of Viral Fitness Fame

Going viral can transform fitness businesses overnight, but gym owners and fitness professionals are discovering unique challenges

Joy Keller • Feb 17 2025
a woman sitting inside a Perspire Sauna Studio
Wellness

Perspire Sauna Studio Expands Its California Roots

Infrared and red light sauna franchise Perspire Sauna Studio is adding 13 new locations in California following new franchise agreements.

Courtney Rehfeldt • Feb 17 2025
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Fitness

How Burn Boot Camp Supports Franchisees Between the Margins

Burn Boot Camp gives franchisees everything members need, and then some, with its variety of add-on features

Joy Keller • Feb 16 2025
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partnership

Inside Pvolve Franchising: A Step-By-Step Explanation of the Brand’s Growth

Pvolve executives and franchisees explain the keys to the functional fitness brand’s impressive franchising success   

Athletech Studios • Feb 16 2025
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Fitness Business

Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era

Executives from Barry's, Flex, Les Mills and Whoop share their strategies for creating a strong brand identity in 2025.

Josh Liberatore • Feb 14 2025
paper hearts on a yellow wall
Wellness

Retro Fitness, Orangetheory & More Rally for Heart Health

Several fitness and wellness brands, including Retro Fitness, Orangetheory Fitness and Daily Harvest, are supporting Heart Health this month.

Courtney Rehfeldt • Feb 14 2025
courts at Ace Pickleball Club

Ace Pickleball Club Set To Open 25–30 New Locations

Indoor pickleball franchise Ace Pickleball Club has entered 2025 with momentum and plans to open 25-30 new clubs by the end of the year.

Courtney Rehfeldt • Feb 14 2025
kids cooking with Common Threads
Nutrition

New Partnership Expands ‘Food Is Medicine’ Movement

Common Threads and Anahata Foundation have teamed up for a multi-year partnership to support the 'Food Is Medicine' movement in LA and NYC.

Courtney Rehfeldt • Feb 14 2025
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Guides & Resources

Is a Fitness Franchise Right for You? Key Questions To Ask Yourself

Before taking the potentially lucrative plunge into gym or studio ownership, consider these essential personality questions.

Caletha Crawford • Feb 14 2025
iFIT rack
partnership

iFIT Helps U.S. Ski & Snowboard Stick the Landing

iFIT has U.S. Ski & Snowboard in gold medal position from a health and fitness standpoint after completing its cutting-edge gym re-design

Athletech Studios • Feb 14 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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