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F45 training rack
Fitness

FIT House of Brands: F45 Training’s New Multi-Brand Identity

FIT House of Brands marks a new era for F45, expanding into holistic wellness with F45, FS8, Vaura Pilates and recovery services.

Courtney Rehfeldt • Mar 12 2025
Life Fitness Symbio bikes
partnership

Life Fitness Elevates Cardio With Symbio Installation in New York City

Life Fitness gives gyms and fitness consumers cardio machines that look good and help them feel even better

Athletech Studios • Mar 12 2025
A group of fitness enthusiasts/sports fans playing volleyball.
Fitness

SFIA Launches 2034WARD To Boost US Sports Participation

The SFIA's new campaign, 2034Ward, aims to expand access to sports amid upcoming major global sporting events..

Courtney Rehfeldt • Mar 11 2025
An image of the Brooklyn skyline
Fitness

Life Time Brings Luxury Wellness to Brooklyn Tower

Life Time is set to open its largest athletic country club in Brooklyn next year at the Brooklyn Tower, spanning seven levels.

Courtney Rehfeldt • Mar 11 2025
a man meditating on a yoga mat wearing a YogaSix t-shirt.
Fitness

Flow for a Cause: YogaSix Partners With LoveYourBrain

YogaSix has partnered with LoveYourBrain for Mindful March, offering donation-based yoga classes and a 10-day meditation challenge.

Courtney Rehfeldt • Mar 11 2025
Finance

Want a Stake in Plunge? Investment Opportunities Now Open

Plunge, a leader in cold water immersion and contrast therapy, has announced a community funding round ahead of a Series A later this year.

Courtney Rehfeldt • Mar 11 2025
a gym set up
Fitness

Skyfit & Pavigym Forge North American Distribution Partnership

Skyfit and Pavigym have announced an exclusive North American distribution agreement as the two head to The HFA Show with new innovations.

Courtney Rehfeldt • Mar 10 2025
ritfit pink collection
Fitness

RitFit Marks Women’s History Month With Pink Gym Equipment

At home gym equipment maker RitFit is celebrating Internationla Women's Day with a social media push and a pink equipment collection.

Courtney Rehfeldt • Mar 10 2025
Artwork for ATN Fireside Chat video with Kyle Putzstuck
partnership

Fireside Chat: Kyle Putzstuck, Vice President of Aqua Training Bag on the Combat Sports Consumer

Kyle Putzstuck, Vice President of Aqua Training Bag and Athletech News Founder and CEO Edward Hertzman discuss combat sports in fitness

Athletech Studios • Mar 10 2025
woman using Core Home Fitness dumbbells
Reviews

These Top-Rated Adjustable Dumbbells Live Up to the Hype

Discover the Core Home Fitness Adjustable Dumbbells' key features, benefits, pros, cons and if they're worth the investment.

Andrea Navarro • Mar 10 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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