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The Echo team at CES
Finance

Tariff-Proof: Echo’s Shift Delivers $9.8M in Savings

Echo's shift from China to the Philippines has saved the hydrogen wellness brand $9.8M this year, sidestepping tariffs and rising costs.

Courtney Rehfeldt • Apr 23 2025
man runs on the beach
Fitness Business

iFIT Targets Subscriber Growth With AI Tools, Gamified Content

iFIT recently hired Jeremy McCarty as its chief subscription officer as the connected fitness giant looks to drive more membership growth.

Josh Liberatore • Apr 22 2025
A woman wearing a Biolinq wearable.
Tech

Biolinq Lands $100M To Propel Glucose-Tracking Wearable

Biolinq raises $100M to support FDA approval of its color-changing glucose biosensor for people with Type 2 diabetes not on insulin.

Courtney Rehfeldt • Apr 22 2025
Mother and daughter walking into club
Fitness Business

Bay Club Eyes Expansion Across West Coast, Nearby States

California giant Bay Club is pursuing expansion in the Pacific Northwest with plans to enter nearby states in the Western U.S.

Josh Liberatore • Apr 22 2025
a Studio Pilates class
Fitness

Studio Pilates International Expands After Record Growth Year

Studio Pilates International is opening five new studios in the U.S. and Australia after a record year marked by client growth and sales.

Courtney Rehfeldt • Apr 22 2025
interior of 24 Hour Fitness
Fitness

24 Hour Fitness Teams Up With Action for Healthy Kids

24 Hour Fitness partners with Action for Healthy Kids to host open gym days and create wellness resources to inspire health and activity.

Courtney Rehfeldt • Apr 22 2025
Apple Watch
Tech

10 Years Later, the Apple Watch Is Still Setting the Pace in Health & Fitness

The past ten years of the Apple Watch have marked the evolution of one of the world's most important wearables.

Elizabeth Ostertag • Apr 22 2025
Man on leg extension machine
partnership

Technogym’s AI Ecosystem Transforms Gyms Into Healthspan Labs

Technogym — long revered as the global benchmark for intelligent training solutions — is no longer just shaping the future of movement. It’s shaping the future of health itself.

Athletech Studios • Apr 22 2025
Group of people doing planks in a circle
Fitness

Why Community Is Key to the Industry’s Growth

The founders and C-suite executives of CrossFit, Hyrox, Strong New York and The Athletic Clubs offer their takes on the power of community

Josh Liberatore • Apr 21 2025
A client working out with a trainer at SlowBurn.
Fitness

Celeb Trainer Fredrick Hahn Launches SlowBurn Franchise

Celebrity trainer Fredrick Hahn is franchising SlowBurn, his no-sweat strength training method that prioritizes efficiency and results.

Courtney Rehfeldt • Apr 21 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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