The Gym of the Future Is Here.
See what’s changing and where operators are investing.
FORM founder Sami Clarke shares how movement, mindset and connection are driving the digital fitness brand forward.
The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.
Vinny Sansone founded The Edge Fitness Clubs in 1988, growing it into a 40+ location brand by emphasizing culture over corporate strategy.
NBA forward P.J. Washington partners with Bedgear as sleep tech becomes a key tool for athletic recovery and performance.
Marisa Tomei launches Terra Mare, a women’s organic supplement brand for hormonal balance, skin health, digestion and bladder support.
Gold’s Gym SoCal becomes the first in the U.S. to install Octagon LOAD, a strength training system by Escape Fitness.
What does it take to grow a high-value, low-price gym brand into a global empire with 500+ locations? For Crunch Fitness, it was ABC Fitness.
Heallist has launched its global holistic health marketplace to the public, offering bookable access to countless healing experiences.
Puma and Meta have launched an MR shopping experience letting users explore the All Pro Nitro sneaker in an immersive virtual environment.
With a fresh design, smarter insights and new watchOS 26 tools to help users stay consistent, Apple is doubling down on personalized fitness.
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