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Brandon Cullen for MADabolic
partnership

Fireside Chat: MADabolic Founder & Chief Concept Officer Brandon Cullen on the Unspoken Truths of Franchising

In this latest “Fireside Chat” video, Brandon Cullen of MADabolic and Edward Hertzman of Athletech News pull back the curtain on franchising

Athletech Studios • Mar 18 2025
Workout Studios ClassPass
Fitness

ClassPass Announces Best of 2024: Top Studios, Instructors, Spas & Gyms Across the U.S.

ClassPass' annual list highlights the top studios, instructors, gyms and spas, as well as a new Hidden Gem category.

Elizabeth Ostertag • Mar 18 2025
sporty woman looks at her phone
Tech

Mindbody Taps Rokt for AI-Powered Online Ad Placements

Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.

Josh Liberatore • Mar 18 2025
woman wears a Muse S Athena headband
Tech

Muse Launches Athena, a Next-Gen Brain-Training Wearable

With the Muse S Athena, users can analyze their brain activity and oxygen levels in real-time for advanced "mental fitness" training.

Josh Liberatore • Mar 18 2025
Echelon fitness equipment inside an apartment building
Fitness

Echelon Acquires FlexIt To Expand Personalized Training

Echelon Fitness has officially rebranded FlexIt as Echelon Coach, expanding its digital training and wellness offerings for members.

Courtney Rehfeldt • Mar 17 2025
Young people sitting at a table drinking Poppi (Super Bowl commercial)
Nutrition

Prebiotic Soda Power: PepsiCo Acquires Poppi for $1.95B

PepsiCo is the latest food and beverage titan that has secured a prebiotic soda startup as consumers reach for functional beverages.

Courtney Rehfeldt • Mar 17 2025
A graphic of the iFIT/Ergatta immersive experience.
Fitness

Race to the Finish: iFIT Integrates Ergatta’s Gamified Content

iFIT and Ergatta are bringing a gamified virtual racing experience to NordicTrack and ProForm equipment for a new way to train and compete.

Courtney Rehfeldt and Elizabeth Ostertag • Mar 17 2025
Dick Vitale in a Planet Fitness massage chair.
Fitness

Planet Fitness Hits the Road With Mobile Black Card Spa

Planet Fitness is hitting the road with its mobile Black Card Spa, bringing recovery perks to select cities near major basketball arenas.

Courtney Rehfeldt • Mar 17 2025
F45 Training class
Fitness

F45 Gets a Jolt With Red Bull Partnership

Functional fitness franchise F45 has teamed up on a multi-year partnership with energy drink king Red Bull.

Courtney Rehfeldt • Mar 17 2025
Aerial view of Rimini Wellness in Italy
partnership

Wellness, Innovation & Competition Converge at RiminiWellness 2025

RiminiWellness, Italy’s premier fitness, sport and wellness event, is set to return for its highly anticipated 19th edition.

Athletech Studios • Mar 14 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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