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A woman strength training in the gym with a free weight.
Fitness

Stronger in Less Time? Study Reveals the Sweet Spot for Muscle & Strength Gains

A new study reveals you may need less sets per session to build muscle and strength—challenging the idea that longer workouts are best.

Courtney Rehfeldt • May 01 2025
A woman wearing a Second Wind Nasal strip while lifting weights.
Wellness

Dream Performance & Recovery Breaks Into Nasal Strips

Dream Performance & Recovery has launched Second Wind Nasal Strips with backing from Sara Blakely and Jesse Itzler.

Courtney Rehfeldt • May 01 2025
Picture of Shred Shed
Fitness

BeaverFit Rolls Out Redesigned Shred Shed With Lighter Frame & Modular Rigging

BeaverFit, the Reno-based maker of outdoor training rigs and storage solutions, has launched a revamped Shred Shed that trims weight by 30%.

Joy Keller • May 01 2025
an image of a woman working out on a JetSet Pilates reformer
Fitness

JetSet Pilates Teams With Limitless Franchise Growth To Power Expansion

JetSet Pilates has partnered with Limitless Franchise Growth as new industry data highlights Pilates as a quite profitable fitness model.

Courtney Rehfeldt • May 01 2025
crossfit and yeti partnership
Industry News

CrossFit & YETI Extend Official Partnership Through 2027

CrossFit and YETI have extended their partnership through 2027, continuing support for the Games and launching a new Community Cup initiative.

Andrea Navarro • May 01 2025
Feed.fm user
partnership

How Feed.fm is Helping Digital Fitness Apps Win the Battle for Consumer Attention with Science-Backed Wellness Music

With user retention at an all-time low, fitness and wellness brands are turning to Feed.fm’s new Wellness Soundtracks.

Athletech Studios • May 01 2025
an empty shopping mall with empty escalators.
Finance

America’s Malls Are Making a Comeback—This Time As Fitness Destinations

America’s shopping malls are getting a second life thanks to leading fitness chains moving into vacant anchor stores.

Courtney Rehfeldt • May 01 2025
woman unpacks AG1 supplement package
Nutrition

AG1 Doubles Down on Science With ‘Next Gen’ Reformulation

The brand formerly known as “Athletic Greens” has launched AG1 Next Gen, its first product reformulation since 2016.

Josh Liberatore • May 01 2025
Man running on Echelon treadmill
partnership

Echelon Helps Gyms Turn Connection Into Currency

From smarter workouts to scalable solutions, Echelon’s connected ecosystem is designed to help gyms thrive in a member-first fitness economy

Athletech Studios • May 01 2025
Les Mills studio
Fitness

Les Mills Establishes a Place for Strength, Cardio & Community With Ceremony

Les Mills’ latest initiative puts a new twist on the cardio and strength training combination in a communal setting

Athletech Studios • Apr 30 2025
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