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female cashier checks out a male customer at a Vitamin Shoppe location
Wellness

The Vitamin Shoppe Adds DNA-Based Nutrition Kits

The Vitamin Shoppe has partnered with GenoPalate to offer DNA-based nutrition kits online for personalized insights and supplement plans.

Courtney Rehfeldt • Jun 04 2025
Tom Brady outdoors holding a pack of GOAT Gummies and a GOPUFF bag.
Nutrition

Tom Brady Enters the Snack Game With Vegan Gummies

Tom Brady and Gopuff launch Goat Gummies, a line of organic, vegan fruit snacks made with real ingredients and available on Gopuff.

Courtney Rehfeldt • Jun 04 2025
SoulCycle Wellness Weekend
Wellness

SoulCycle’s Wellness Weekend Returns to the Hamptons with Three Days of Sweat, Recovery & Indulgence

SoulCycle’s second annual Wellness Weekend returns to Bridgehampton June 27–29, transforming The BARN into a curated escape.

Elizabeth Ostertag • Jun 04 2025
A phone with social media apps.
Fitness

No Pain, No Gain? New Survey Says Americans Are Over Fitness Influencers

A new survey shows Americans are rejecting fitness influencers, tracking tech, and outdated mindsets—forcing brands to rethink their role.

Courtney Rehfeldt • Jun 04 2025
woman uses the ClassPass app on her smartphone
Tech

Mindbody, ClassPass Unveil ‘Playlist’ as New Parent Brand 

Mindbody and ClassPass, two popular fitness and wellness platforms, will continue to operate as they do today.

Josh Liberatore • Jun 04 2025
Zumba dance members
Fitness

Zumba Brings the Party Home in New Partnership With Nex

Zumba and motion-tech startup Nex are teaming up to bring interactive dance workouts to the living room, turning screen time into family fun.

Courtney Rehfeldt • Jun 04 2025
A woman looking at her phone.
Wellness

Eden Launches Free Digital Wellness Community

Eden has launched a free digital wellness community with access to 10,000+ workouts, AI-powered coaching, nutrition plans and more.

Courtney Rehfeldt • Jun 04 2025
A woman doing yoga in a relaxing-looking space.
Wellness

What Hotels Are Adding To Win the Wellness Arms Race

Hotels with wellness offerings are outperforming peers in revenue and guest loyalty, according to a new report. Here's how.

Courtney Rehfeldt • Jun 04 2025
REP Fitness
partnership

The Power of Modular Design

REP Fitness prioritizes modular, space-conscious equipment designed to withstand heavy use while enhancing the user experience

Athletech Studios • Jun 04 2025
woman works out on a Peloton bike
Fitness

Peloton Enters Resale Market With ‘Repowered’ Platform 

Peloton launches Repowered, a resale marketplace for used Bikes, Treads, and accessories, as it pushes into circular commerce.

Courtney Rehfeldt • Jun 03 2025
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