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New Report: The Business of Wellness, Recovery & Longevity

Explore the trends shaping the future of wellness.

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Pendulum supplement bottle
Wellness

Pendulum To Host First-Ever Virtual Gut Health Summit

With the Summit, Pendulum aims to educate consumers and healthcare providers about the latest research in gut microbiome science.

Josh Liberatore • May 02 2025
a woman relaxing/floating in an indoor pool
Industry News

Coppermine Expands with Maryland Athletic Club Takeover

Coppermine has added its 20th gym with the takeover of Maryland Athletic Club in partnership with Harbor East.

Courtney Rehfeldt • May 02 2025
Sporting goods
Fitness

Tariff Cloud Darkens U.S. Sporting‑Goods Industry After Rare GDP Beat

A wave of tariff increases slated for the summer threatens to blunt momentum in the $120-billion sporting-goods business,

Joy Keller • May 02 2025
Fitness

Game On: Babolat & Playtomic Join Forces for Global Padel Push

Babolat and Playtomic are partnering on a global padel push with competitive games and in-person experiences.

Courtney Rehfeldt • May 02 2025
Fitness

Your Reformer Hosts NYC Pop-Up Amid US Pilates Expansion

Australian Pilates brand Your Reformer is hosting an immersive five-day pop-up event in New York City, its latest push into the U.S. market.

Josh Liberatore • May 02 2025
functional training zone at EoS Fitness
Fitness

EoS Fitness Plans Bold 2025: 28 Gyms, $14M in Club Upgrades

EoS Fitness had a productive quarter with opening 7 new gyms, $3.2M in upgrades, —and rumors of a $1B sale.

Courtney Rehfeldt • May 02 2025
A class at Reforming Pilates with women using Reformers.
Fitness

Reforming Pilates Brings Its Sold-Out Florida Sessions to NYC

Reforming Pilates, hailing from South Florida, is opening its largest location yet in NYC’s Upper East Side.

Courtney Rehfeldt • May 02 2025
wearable sweat patch by Epicore
Wellness

Epicore Tops Up Series B With $6M To Scale Sweat-Sensing Wearables

With an added $6M in Series B funding, Epicore is taking its Connected Hydration tech to new markets while advancing cloud analytics.

Courtney Rehfeldt • May 02 2025
Torque Fitness TANK Series
Fitness

Torque Fitness Innovates Push Sleds From All Directions for All Kinds of Users

The TANK series by Torque Fitness elevates push sled exercise on multiple fronts for multiple kinds of fitness consumers

Athletech Studios • May 02 2025
Unscripted podcast banner featuring Jamie Weeks of SWTHZ
Wellness

Unscripted: SWTHZ’s Jamie Weeks on Contrast Therapy, Biz of Franchising

SWTHZ founder Jamie Weeks joins the ATN Unscripted podcast to offer his unique take on building a successful wellness franchise.

Athletech Studios • May 02 2025
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