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Orangetheory president Lauren Cod
Fitness

New Orangetheory President Lauren Cody Eyes Longevity, Global Expansion

Named president of Orangetheory Fitness in January, Lauren Cody discusses her plans for growing OTF both domestically and abroad.

Josh Liberatore • Apr 30 2025
Fitness software
partnership

The AI Advantage: Transforming the Future of Fitness with Zen Planner Engage 

The AI-infused platform gives fitness brands a leg up on the competition in places that matter the most for operators.

Athletech Studios • Apr 30 2025
people cheering with Gorgies
Finance

Gorgie Powers Up With $24.5M, Expands To Target

Gorgie has raised $24.5 million in Series A funding to fuel national expansion, launching in over 1,900 Target stores.

Courtney Rehfeldt • Apr 29 2025
a group of people at PickleRage's pickleball clinic
Fitness

Franchisees Bring PickleRage to Southwest Ohio

PickleRage is expanding to Centerville, Ohio, with a new 32,450-square-foot franchise-owned club featuring indoor and outdoor courts.

Courtney Rehfeldt • Apr 29 2025
Pvolve trainers dani and maeve
Fitness

Pvolve Grows Stronger, Expands in Key US Markets

Pvolve is expanding with new franchise locations in Orange County, Lincoln Park, Barrington and Pleasantville.

Courtney Rehfeldt • Apr 29 2025
Man receives treatment at a Humanaut Health longevity clinic
Longevity

Humanaut Opens Second Clinic, First Franchise in Florida

Humanaut Health, an Austin-based health optimization and longevity clinic, is opening its first franchise in Palm Beach Gardens, Florida.

Courtney Rehfeldt • Apr 29 2025
empty pickleball court
Fitness

Cheers to Wellness: FitVine Becomes Official Wine Sponsor of Life Time Pickleball

Life Time and FitVine Wine expanding the athletic country club's social wellness offerings, adding wine tastings alongside pickleball events

Courtney Rehfeldt • Apr 29 2025
Two women working out at F45 with a barbell
Fitness

F45 Training Partners with Dietitian Live to Expand Nutrition Support for Members

F45 Training teams up with Dietitian Live to offer nutrition and lifestyle coaching for members, with most services covered by insurance.

Andrea Navarro • Apr 29 2025
a yoga class at Fyra Yoga
Fitness

Arcade Fire’s Sarah Neufeld to Launch Fyra Yoga in New York City

Musician Sarah Neufeld is co-launching Fyra Yoga in New York City, blending live music, mindful movement and eco-conscious values.

Courtney Rehfeldt • Apr 29 2025
Two people high-fiving
Industry News

ISSA Launches First Spanish Strength & Conditioning Trainer Course in the U.S.

ISSA has launched Entrenador de Fuerza y Acondicionamiento, its first comprehensive Strength and Conditioning Trainer course in Spanish

ATN Staff • Apr 29 2025
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Tech

FitGrid Introduces The Talent ROI™ Initiative, A New Instructor Performance Measurement Tool

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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