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Reviews

I Tried These Olympian-Approved Headphones & Now I Wear Them on Every Run

Read our honest review of the Olympian-approved Shokz OpenRun Pro 2 bone conduction headphones' audio quality, safety & more.

Elizabeth Ostertag • Apr 09 2025
An image of Shed NAD in a nasal spray bottle.
Longevity

Shed Adds Anti-Aging NAD+ Nasal Spray & Injections

Shed, a telehealth platform, has added NAD+ supplements via nasal spray and injection, tapping into the anti-aging trend.

Courtney Rehfeldt • Apr 09 2025
Ross MacKay
Nutrition

CEO Corner: Cadence’s Ross MacKay on Disrupting the Hydration Market

Ross MacKay, who founded Daring Foods and turned into a leader in plant-based meet, has similarly lofty goals for Cadence.

Josh Liberatore • Apr 09 2025
a woman behind a computer.
Fitness

Turf Fitness Adds Health Optimization Tools

Turf Fitness has partnered with Precision Health Platform to offer members access to at-home lab tests, GLP-1s and hormone therapies.

Courtney Rehfeldt • Apr 09 2025
man works out at Crunch Fitness during a personal training session
Fitness

CR Fitness Brings the Crunch Fitness Experience to Colleyville

CR Fitness Holidings, a leading Crunch Fitness franchise group, is opening its 75th location, eyeing 100 by 2026.

Courtney Rehfeldt • Apr 09 2025
exterior of a PureGym location
Fitness

Europe’s Fitness Market Keeps Growing. It’s Likely Just Scratching the Surface

The European fitness market continues to grow, and it might just be scratching the surface of its potential, a new report suggests. 

Josh Liberatore • Apr 09 2025
SupaFitGrow screen
partnership

SupaFitGrow Merges AI & Human Insight To Demystify Fitness Marketing

SupaFitGrow and its prioritization of emotional connection from client to consumer is what really sets it apart.

Athletech Studios • Apr 09 2025
A woman on a new Technogym Reform, a Pilates Reformer.
Fitness

Technogym Springs Into Pilates With Eco-Conscious Reformer

Technogym enters the Pilates market with the Reform, a modern Reformer designed for all levels, crafted with sustainable materials.

Courtney Rehfeldt • Apr 08 2025
Man punching BHOUT, the boxing bag Jake Paul and Mike Tyson will compete with.
Fitness

Bhout’s Next Round: Opening 10 New Clubs

Portugues connected boxing startup Bhout is stepping up with a 10-club expansion marking its franchising debut.

Courtney Rehfeldt • Apr 08 2025
group of women around a reformer
Tech

Bodybar Pilates Taps FitGrid To Elevate Client Experience

Bodybar Pilates is deepening its partnership with FitGrid to enhance client experience and fuel growth with insights like post-class feedback.

Courtney Rehfeldt • Apr 08 2025
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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