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wellness travelers enjoying the view
Wellness

The 5 Wellness Travel Trends of 2025

Athletech News shines on a light on five of TripAdvisor's latest travel trends that touch on health and wellness.

Courtney Rehfeldt • Feb 11 2025
Woven team
partnership

Woven Ushering in a New Age of Franchising, Headlined by Franchisee Support

Woven is setting a new standard in the fitness franchising game with its strong focus on the franchisee and franchisor relationship

Athletech Studios • Feb 11 2025
a man playing pickleball
Fitness

Pickleheads Lands $2.5M

Pickleheads has secured $2.5 million for its pickleball directory app that enables pickleball players to connect and organize games.

Courtney Rehfeldt • Feb 11 2025
The new Octagon Load system by Escape Fitness
Fitness

Max Strength, Minimal Footprint: Escape Fitness Launches Load

Escape Fitness has unveiled the Octagon Load, an impressive, space-saving an results-maximizing strength training system for operators.

Courtney Rehfeldt • Feb 11 2025
an image of Ashley Graham on the red carpet
Nutrition

Model Ashley Graham Named Olly’s Brand Ambassador

Model and entrepreneur Ashley Graham has been crowned supplement and gummy brand Olly's new brand ambassador.

Courtney Rehfeldt • Feb 11 2025
Powdered Peanut Butter
Fitness

PBfit Named Official Partner for the 2025 CrossFit Games

CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.

Courtney Rehfeldt • Feb 11 2025
interior of a MAX Fitness & Wellness Center
Fitness

MAX, a Northeast Gym Staple, Rebrands, Eyes Nationwide Growth

The MAX Challenge, a popular group fitness brand in New Jersey, will now be known as MAX Fitness & Wellness Center.

Josh Liberatore • Feb 11 2025
ISI® Elite Training group class
Industry News

ISI Elite Training Partners With Macrostax Team To Integrate Nutrition & Fitness

ISI Elite Training and Macrostax Team plan to continue integrating training and nutrition to help members improve overall health.

Joy Keller • Feb 11 2025
Shed clear protein hydration drinks in the sky, toasting
Nutrition

Shed Launches Clear Protein Hydration

Shed has launched Clear Protein Hydration, tackling two concerns of the health-minded: hydration and protein.

Courtney Rehfeldt • Feb 11 2025
Jarron Aizen, Peter Hull, Hapana, Fitstop
partnership

Fireside Chat: Jarron Aizen, Founder and CEO of Hapana & Peter Hull, Founder and Managing Partner at Fitstop on Helping Brands Expand Globally

Jarron Aizen of Hapana and Peter Hull of Fitstop, join Athletech News Founder and CEO Edward Hertzman to discuss Fitstop's growth via Hapana.

Athletech Studios • Feb 11 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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