David Beckham's IM8

David Beckham’s IM8 Launches

The former soccer pro has entered the longevity and wellness space with two health-supporting products IM8, a new health brand […]

a man working out at Basic-Fit

Basic-Fit’s First Franchise Locations Expect to Open in 2025

As one of Europe’s leading high-value, low-price gym operators, Basic-Fit says franchising opens up the possibility to expand to new […]

woman laying down in bed

Welltory Adds Sleep Analysis Feature for Apple Watch Users

The wellness app isn’t sleeping on sleep performance — a new feature bridges heart rate, movement, and scientific insights Wellness […]

headshot of Club Pilates president Tianna Strateman

CEO Corner: Tianna Strateman on the Rise of Club Pilates 

A longtime Pilates practitioner and instructor, Strateman joined Club Pilates in 2018, helping the brand grow to over 1,000 studios […]

an image of Soaak Technologies sound therapy app

Corporate Wellness Leader Elevates Sound Frequency Therapy

Corporate wellness platform Zeamo has teamed with Soaak Technologies to offer employees a new wellness modality — digital sound frequencies […]

an image of a recovery suite

A New Era in Hospitality: On-Demand Wellness Spaces

Fitness Design Group and RealTime Reservations are addressing the demand from travelers and hospitality operators for private, dedicated wellness, fitness, […]

Woman wearing hoodie on pier

The Eight Best Apparel Brands for Rest & Recovery

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

person checking into fitness facility

Capitalizing on the Wellness Tech Boom: Perspire Sauna Studio’s Franchising Edge

With a unique blend of whole-person therapies and automation, Perspire Sauna Studio empowers franchisees to capitalize on the booming well […]

CityPickle founders Erica and Mary holding pickleball paddles

CityPickle Packs its Bags for West Palm Beach

The NY-founded pickleball leader has unveiled a seasonal residency in West Palm Beach’s bustling CityPlace CityPickle, an urban pickleball brand […]

a man working out with FightCamp

Mike Tyson-Backed FightCamp Launches Kick Tracking Tech

Boxing fans new and old can snag a Black Friday deal from at-home boxing and kickboxing platform FightCamp FightCamp, the […]