Perfect Hydration Debuts New Look
Perfect Hydration Alkaline Water has refreshed its eco-friendly packaging as it reflects on an “epic year of growth” Perfect Hydration […]
Endurance Training App TrainingPeaks Acquires IndieVelo
Athletes can access the beta version of the TrainingPeaks virtual indoor training platform for free through March 2025 TrainingPeaks, an […]
KZ Provisioning Scores Major Partner to Level Up Athlete Nutrition
Partnering with Aramark Sports & Entertainment will enable KZ Provisioning to expand its bespoke culinary services, fueling athletes’ performance and […]
Macrostax Brings Custom Nutrition to Gyms & Studios
With Macrostax, fitness brands can drive additional revenue by providing their members with customized nutrition plans As a gym owner […]
The Business of GLP-1s: Inside the New Weight Loss Drug Ecosystem
As weight loss drugs surge, here’s how telehealth companies and brick-and-mortar fitness giants are responding to the Ozempic era Weight […]
Centr Launches Premium Treadmills
The launch is Centr’s first foray into cardio equipment Centr, the fitness brand founded by Chris Hemsworth, is breaking into […]
DXFactor & EGYM Partner to Enhance Fitness Experience with AI Solutions
The partnership will enable fitness brands to enhance member engagement through customizable digital platforms DXFactor and EGYM have announced a […]
Doctors Weigh In on the Longevity Boom
Athletech News speaks with three doctors to explore what truly promotes a long, healthy life People in the United States […]
Centr Launches Premium Treadmill Collection
Centr’s CEO says there’s been an incredible demand for cardio equipment—a call that the Chris Hemsworth-founded fitness brand is happy […]
TRX Pushes Into Rehab, Physical Therapy
The fitness equipment giant is adding new tools, education and content to highlight how its products can be used in […]
