a smiling woman working out on Echelon fitness equipment

Echelon Expands Accessibility to Fitness & Wellness With Flex

Echelon customers can now use their HSA or FSA accounts to purchase fitness equipment and accessories via Flex.

the front desk at Orangetheory with an air purifier from Molekule

Orangetheory Adds Advanced Air Purification Technology

Select Orangetheory Fitness studios will be outfitted with Molekule's FDA-approved, proprietary air purification technology.

an interior image of a Perspire Sauna Studio

Perspire Sauna Studio Targets Colorado’s Wellness Market

Perspire Sauna Studio is bringing the heat and opening seven new locations in Colorado's Boulder, Parker and Fort Collins areas.

Crunch Fitness gym in Portland, Oregon

Crunch Fitness Holds Top Spot, New Brands Land on Franchise 500

Crunch Fitness is once again one of the top franchise brands in North America, per Entrepreneur's annual Franchise 500 list.

an image of women outside

GoSaga Acquires Online Fitness & Wellness Community

The fitness and wellness holding company has acquired Tone It Up, an online fitness and wellness community and app.

an image of Alphabeat founding member and Olympic silver medalist Austin Krajicek

Austin Krajicek Joins Alphabeats in New Performance Collective

Alphabeats names Olympic silver medalist Austin Krajicek as the founding member of its new Performance Collective.

an image of a physician reading a Springbok scan

Muscle Health Tech Startup Closes $5M Series A

Springbok Analytics has secured $5M for its AI-powered muscle scanning technology that delivers personalized reports.

Lindora studio

Exploring Growth Opportunities with Lindora in the Longevity-Focused Market

Lindora and its medically-guided approach is carving a unique path for franchisees eager to tap into this growing demand

an image of Cameron and Michelle Brink

Optimum Nutrition Celebrates Women Athletes in New Campaign

Optimum Nutrition's "Pretty Damn Good" campaign celebrates women athletes with a video featuring WNBA star Cameron Brink.

No Days Off aluminum water cans

No Days Off Premium Water Gets Investment To Expand Across US 

Already a hit in Florida, clean water brand No Days Off will look to scale in the Southeast and then throughout the country.