Oura Ring 4 in silver

Oura Ring 4 Features Improved Accuracy, More Comfortable Design

As the smart ring wars heat up, the Finnish brand is touting the quality of its data as a key […]

Man running on treadmill

How to Tap Into Generation Active: The True North of Fitness Engagement

With a focus on personalization and engagement, Zoom Media connects Generation Active through curated content, partnerships and seamless multi-platform experiences […]

an image of Bodi/Beachbody's well-known fitness brands

The Beachbody Company Axes MLM Model, Conducts Layoffs

The multi-level marking distribution model is “outdated and unsustainable,” says BODi’s executive chairman as the fitness and nutrition company looks […]

an aerial shot of a woman receiving a robotic massage from Aescape

Aescape Brings On-Demand Robot Massage Table to Two Four Seasons Resorts

Aescape officially pushed in the hospitality industry earlier this year to deliver an intuitive massage experience as wellness tourism reaches […]

a promo image for the F45 Challenge

F45 and American Cancer Society Team to Battle Cancer, Raise Awareness

F45, the Mark Wahlberg-backed functional fitness franchisor, has created a 45-day fitness challenge to raise cancer awareness and promote healthy […]

Bioniq founder and CEO Vadim Fedotov

CEO Corner: Bioniq’s Vadim Fedotov on a New Era of Personalized Supplements

With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements In […]

mouth tape

I Tried Mouth Tape For A Week–This $30 Wellness Hack Will Upgrade Your Whole Life

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

Person hiking with dog in fall weather

These 8 Healthy & Delicious Brands Will Fuel Your Fall

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

an image of Prenuvo MRI and findings

Prenuvo Opens Whole-Body Scan Clinic in Denver, Offers Discount to Ikon Pass Holders

Denver outdoor enthusiasts who are Ikon Pass holders have been given a new health monitoring perk: a non-invasive MRI scan […]

Headshot of Brynn Scarborough

Delivering an Enhanced Wellness Experience through Approach, Equipment & Innovation

Athletech News taps Brynn Scarborough president & chief executive officer, JK Products & Services to discuss strategy in wellness space […]