people pose in front of Tonal 2 machine

Tonal 2 Features All-Black Design, New Strength Training Tech

The Tonal 2 allows users to lift up to 250lbs of digital weight and perform drop sets, among other strength training features.

Rendering of a new Crunch Fitness gym

Crunch Fitness Unveils Massive Gym Redesign

Crunch 3.0 gyms will feature premium touches including a redesigned reception area, optional heated fitness studio and recovery modalities.

Zumba has tapped LMFAO's Redfoo for an energizing new campaign

Zumba Gives Fitness Consumers Confidence with New Campaign

Global dance fitness leader Zumba has tapped LMFAO's Redfoo for lively campaign to kick off 2025 with confidence.

an interior image of Livv, a new luxury health clinic that opens this month in San Diego

Livv Opening San Diego Luxury Longevity Clinic

San Diego will soon be home to a luxury longevity clinic from Livv, offering popular anti-aging therapies and bio-marker informed treatments.

an image of the new Magic Spoon protein granola cereal options

Magic Spoon Gives Granola a Much-needed Makeover

Better-for-you cereal brand Magic Spoon is making granola good again with Magic Spoon Protein Granola, offering less sugar and more protein.

men's football training camp

Exos and Plae Announce NFL Draft Training Program Collaboration

The coaching company has partnered with the training facility brand to prepare athletes for the upcoming NFL Combine Training Program.

a man looking inside of an empty wallet

Affordability Challenges Loom Over Americans’ Fitness Ambitions

Nearly one-third of Americans say financial woes may prevent their fitness and health ambitions this year, as HFA advocates for solutions.

an image of a fitness enthusiast using a Garmin watch and a Theragun

Garmin & Therabody Poised to Revolutionize Recovery

Garmin and Therabdoy have partnered to revolutionize recovery with data-informed insights that connect to Therabody products.

HPLT Conference Women

High Performance Lifestyle Training Ventures Announces Women’s Summit

The summit is scheduled for January 23-26 in Miami and will be focused on fitness, recovery and personal growth.

Arnold Schwarzenegger poses in a fitness app logo

Want to Pump Iron with Arnold Schwarzenegger?

Arnold Schwarzenegger is searching for three dedicated app users each quarter for the chance to train with the legend himself.