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wearable sweat patch by Epicore
Wellness

Epicore Tops Up Series B With $6M To Scale Sweat-Sensing Wearables

With an added $6M in Series B funding, Epicore is taking its Connected Hydration tech to new markets while advancing cloud analytics.

Courtney Rehfeldt • May 02 2025
Torque Fitness TANK Series
Fitness

Torque Fitness Innovates Push Sleds From All Directions for All Kinds of Users

The TANK series by Torque Fitness elevates push sled exercise on multiple fronts for multiple kinds of fitness consumers

Athletech Studios • May 02 2025
Unscripted podcast banner featuring Jamie Weeks of SWTHZ
Wellness

Unscripted: SWTHZ’s Jamie Weeks on Contrast Therapy, Biz of Franchising

SWTHZ founder Jamie Weeks joins the ATN Unscripted podcast to offer his unique take on building a successful wellness franchise.

Athletech Studios • May 02 2025
Trainer with client on Wattbike
partnership

Retention Starts with Results & Wattbike Delivers

Validated data, seamless re-testing loop and app integrations prove progress, personalize training and open new revenue streams

Athletech Studios • May 02 2025
Woman inside a spa, holding tray
Finance

Spa Spending Shows Early Cracks After Solid Q1; Signals for Fitness Operators

U.S. spas, often the canary in the discretionary-spend coal mine, logged modest sales gains in Q1, but data point to a budding slowdown.

Joy Keller • May 02 2025
Gabby Thomas, Emma Lovewell, Kristin McGee and DJ Blatner (left to right)
Nutrition

Gabby Thomas, Peloton’s Emma Lovewell & More Join Forces for NOW Campaign

NOW kicks off National Women’s Health Month with a new campaign featuring expert tips, daily routines and more from four wellness leaders.

Courtney Rehfeldt • May 01 2025
A woman strength training in the gym with a free weight.
Fitness

Stronger in Less Time? Study Reveals the Sweet Spot for Muscle & Strength Gains

A new study reveals you may need less sets per session to build muscle and strength—challenging the idea that longer workouts are best.

Courtney Rehfeldt • May 01 2025
A woman wearing a Second Wind Nasal strip while lifting weights.
Wellness

Dream Performance & Recovery Breaks Into Nasal Strips

Dream Performance & Recovery has launched Second Wind Nasal Strips with backing from Sara Blakely and Jesse Itzler.

Courtney Rehfeldt • May 01 2025
Picture of Shred Shed
Fitness

BeaverFit Rolls Out Redesigned Shred Shed With Lighter Frame & Modular Rigging

BeaverFit, the Reno-based maker of outdoor training rigs and storage solutions, has launched a revamped Shred Shed that trims weight by 30%.

Joy Keller • May 01 2025
an image of a woman working out on a JetSet Pilates reformer
Fitness

JetSet Pilates Teams With Limitless Franchise Growth To Power Expansion

JetSet Pilates has partnered with Limitless Franchise Growth as new industry data highlights Pilates as a quite profitable fitness model.

Courtney Rehfeldt • May 01 2025
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