New App Turns iPhone Into Heart Monitoring Device
A new iPhone app by Eightpoint allows users to turn their smart phone camera into a real-time heart monitor and HRV tracker.
Oura Introduces Oura Advisor, an AI Feature for Personalized Health
The AI tool combines biometric data and generative AI to provide personalized guidance to all Oura ring users.
Planet Fitness Shares Full-Body Workout for Spring
As Planet Fitness rolls out new plate-loaded strength equipment, the fitness giant has created a full-body strength and cardio workout.
Virgin Atlantic’s New Clubhouse Makes Wellness Part of the Journey
Virgin Atlantic has tapped Interactive Strength to equip its new Zen Den, a wellness-focused lounge, with Forme's mirror.
Wellness Franchise iCRYO Crosses 50-Location Mark
iCRYO marks its 50th franchise opening in Richmond, Texas, with plans to launch more than a dozen new wellness centers this year.
Fitness Brands Race To Attract Gen Z
From adding strength equipment to turning gyms into "third spaces," fitness brands are all seeking to earn a slice of the coveted Gen Z pie.
Proof3, OPEX & Others Continue To Benefit Digitally From Amalgama
Amalgama takes a human-centered approach to app development, which results in a superior digital product for fitness and wellness brands.
How Top Boutique Fitness Brands Are Embracing Gamification
Dive into the dynamic world of fitness gamification where boutique brands are crafting compelling, competitive experiences
Dak Prescott Kicks Off Crunch Fitness Opening in Texas
CR Fitness Holdings is opening its latest Crunch in Colleyville with a one-day cyber sale and an appearance by Dak Prescott.
Hyrox & Centr Team Up To Launch High-Performance Turf
Hyrox is debuting a custom-engineered sled turf, developed with Centr, at the 2025 World Championships in Chicago.
