a cover of Midlife Male with Troy Aikman on the cover

Midlife Male Ventures Scores $1M for Platform Built for Men

Midlife Male, a startup focused on men in their midlife stage, has landed $1 million in funding to grow its popular platform.

Two people working out on a Hyperion from REP Fitness

Maximizing Strength Training Without Maxing Out Space: How REP Fitness Redefines Gym Design

Strength training is moving beyond traditional machines, and REP Fitness is leading the way with multi-functional, high-impact designs.

exterior image of Biograph

Peter Attia Co-Founded Health Clinic To Open in NYC

Biograph, a west coast preventative health and longevity clinic, is opening a new location in New York City.

group fitness studio with weight benches

Action Black, Colombia’s Top Boutique Fitness Brand, Eyes US Expansion

Colombia-based group fitness brand Action Black is plotting major expansion in New York and across the United States.

google pixel watch

Google’s Pixel Watch 3 Gains FDA Clearance for Loss of Pulse Detection Feature

The tech giant’s watch has received clearance for a feature that can provide life-saving intervention Google has received clearance from […]

People doing Pure Barre

Pure Barre’s Barre Stronger Challenge Returns

Pure Barre's widely poplar Barre Stronger Challenge returns March 1, encouraging members and new clients with 20 classes in 31 days.

Maria Luque

Maria Luque on Changing the Conversation Around Menopause

The PhD hopes to empower women with the knowledge and tools they need to navigate menopause effectively For too long, […]

therabody compression boots

Product of the Week: Therabody RecoveryAir Pro

All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]

a workout at UFC Gym in the octagon

UFC Gym To Open 45+ Locations Worldwide

UFC Gym is entering several new markets across the globe this year with its MMA training and group fitness classes.

a woman at RockBox fitness with boxing gloves

RockBox Fitness Partners With ClassPass

ClassPass members can now use their credits to book boxing-based classes at nearly 50 RockBox Fitness locations across the country.