SupaFitGrow Merges AI & Human Insight To Demystify Fitness Marketing
SupaFitGrow and its prioritization of emotional connection from client to consumer is what really sets it apart.
Technogym Springs Into Pilates With Eco-Conscious Reformer
Technogym enters the Pilates market with the Reform, a modern Reformer designed for all levels, crafted with sustainable materials.
Bhout’s Next Round: Opening 10 New Clubs
Portugues connected boxing startup Bhout is stepping up with a 10-club expansion marking its franchising debut.
Bodybar Pilates Taps FitGrid To Elevate Client Experience
Bodybar Pilates is deepening its partnership with FitGrid to enhance client experience and fuel growth with insights like post-class feedback.
Inside the New Fitness Economy: What It Takes To Win in 2025
Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.
Not Just a Tool – a Teammate: Mindbody’s AI Assistant Goes Beyond Support
Mindbody’s AI Assistant is now on the scene to change how fitness and wellness businesses face their daily challenges.
Interactive Strength Inc. To Acquire UK’s Wattbike
Interactive Strength is acquiring indoor cycing company Wattbike, adding to its growing portfolio of fitness brands.
Health Optimisation Summit Brings Longevity, Biohacking Stars to Texas
Already a hit event in London, the Health Optimisation Summit is coming to Austin as longevity-focused conferences become big business.
New Jazzercise Program Targets Menopausal Women
Jazzercise is celebrating the launch of Vital Sculpt HIIT with five free livestream workouts throughout April.
Pickleball Kingdom Signs Multi-Unit Franchise Deal With MLS Pros
Pickleball Kingdom is set to expand to Utah, Kansas and Missouri following a franchise deal with MLS pros Justen Glad and Andrew Brody.
