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Xpriential running
Fitness

Xpriential, an Immersive Treadmill Platform, Sees Early Traction With Gyms

Xpriential treadmills allow users to run virtual marathons, explore natural terrains and partake in video game-style challenges.

Josh Liberatore • Apr 30 2025
woman rolls up a yoga mat
Fitness

Fitness Franchising by the Numbers: 10 Key Stats

The fitness franchising industry is experiencing robust growth, driven by consumer preferences and innovative business models.

Joy Keller • Apr 30 2025
people on beach strength training with a giant tire
Fitness

Westin Resort Nusa Dua Launches Bali Beach Workout

The Westin Resort Nusa Dua, Bali expands its wellness offerings with an eco-friendly outdoor gym, beach workouts and recovery experiences.

Courtney Rehfeldt • Apr 30 2025
a trainer with a Discover Strength client
Fitness

Discover Strength Invites Franchisees To Join Its Houston Push

Discover Strength, a strength training franchise, is on the hunt for franchisees to deliver its 30-minute, twice-weekly workouts.

Courtney Rehfeldt • Apr 30 2025
A man standing outside at night near a Thatch billboard.
Wellness

Thatch Launches Curated Health Marketplace, Teams With Function Health

Thatch launches its new Marketplace, partnering with Function Health, Oura, Hims & Hers, and more for employee wellness.

Courtney Rehfeldt • Apr 30 2025
Sway exterior in Denver, Colorado.
Wellness

Built by Gen Z, for Gen Z: Sway Redefines the Wellness Club

Gen Z entrepreneur Emily Langenderfer has launched Sway, a tech-forward social wellness club in Denver that is open to franchising.

Courtney Rehfeldt • Apr 30 2025
a woman breathing outside, looking relaxed.
Longevity

Breathing New Life Into Wellness: MD Hyperbaric Grows Footprint

MD Hyperbaric is expanding its medical-grade hyperbaric oxygen therapy network with new locations in Purchase and Syracuse.

Courtney Rehfeldt • Apr 30 2025
Bodybar Frisco PLANKstock 2024
Fitness

Pilates Gets the Festival Treatment at Bodybar’s PLANKstock

Bodybar Pilates is celebrating National Pilates Day with its annual PLANKstock event, featuring free classes and more.

Courtney Rehfeldt • Apr 30 2025
Orangetheory president Lauren Cod
Fitness

New Orangetheory President Lauren Cody Eyes Longevity, Global Expansion

Named president of Orangetheory Fitness in January, Lauren Cody discusses her plans for growing OTF both domestically and abroad.

Josh Liberatore • Apr 30 2025
Fitness software
partnership

The AI Advantage: Transforming the Future of Fitness with Zen Planner Engage 

The AI-infused platform gives fitness brands a leg up on the competition in places that matter the most for operators.

Athletech Studios • Apr 30 2025
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