Nike and Hyperice have launched the “Hyberboot,” a technology-packed shoe that offers a heated massage for athletes’ feet and ankles.
A former D1 athlete turned marketing exec, Rachelle Dejean has helped Rumble establish itself as one of the coolest brands in fitness.
Wellness consumers now command over $1.1 trillion in U.S. buying power, creating a massive opportunity for brands willing to collaborate.
Body Fit Training is celebrating National Exercise Day on April 18 with a nationwide sweepstakes and special events at participating studios.
Two Spoons Creamery, a new high-protein, zero-added-sugar ice cream brand, is targeting GLP-1 users with four indulgent flavors.
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
Fitness On Demand has expanded its fitness content through a new partnership with Row Like A Champion, bringing 20+ rowing workouts.
Pro tennis star Ben Shelton has partnered with Thorne to spotlight its new line of on-the-go sports supplements, such as Daily Electrolytes.
On April 12th, the Botanical Garden of Caguas hosted Me, Myself & I, Puerto Rico’s immersive wellness and movement festival with Peloton.
Sabre has launched Sabre Business Consulting, a strategic advisory division designed to help fitness and wellness brands scale.
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