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Therabody is doubling down on recovery with the launch of a Performance Team, a group of Olympians, Paralympians and world champions.
Strava has acquired Runna, a U.K. startup offering personalized training plans for runners, as it doubles down on the global running boom.
Mvmnt, the AI-powered fitness platform, is set to scale globally under WithU’s leadership across EMEA, AMER and APAC.
Hyrox has opened bidding for cities to host its 2026 or 2027 World Championships, with over 12,000 athletes expected to compete worldwide.
Nike and Hyperice have launched the “Hyberboot,” a technology-packed shoe that offers a heated massage for athletes’ feet and ankles.
A former D1 athlete turned marketing exec, Rachelle Dejean has helped Rumble establish itself as one of the coolest brands in fitness.
Wellness consumers now command over $1.1 trillion in U.S. buying power, creating a massive opportunity for brands willing to collaborate.
Body Fit Training is celebrating National Exercise Day on April 18 with a nationwide sweepstakes and special events at participating studios.
Two Spoons Creamery, a new high-protein, zero-added-sugar ice cream brand, is targeting GLP-1 users with four indulgent flavors.
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