Xpriential treadmills allow users to run virtual marathons, explore natural terrains and partake in video game-style challenges.
The fitness franchising industry is experiencing robust growth, driven by consumer preferences and innovative business models.
The Westin Resort Nusa Dua, Bali expands its wellness offerings with an eco-friendly outdoor gym, beach workouts and recovery experiences.
Discover Strength, a strength training franchise, is on the hunt for franchisees to deliver its 30-minute, twice-weekly workouts.
Thatch launches its new Marketplace, partnering with Function Health, Oura, Hims & Hers, and more for employee wellness.
Gen Z entrepreneur Emily Langenderfer has launched Sway, a tech-forward social wellness club in Denver that is open to franchising.
MD Hyperbaric is expanding its medical-grade hyperbaric oxygen therapy network with new locations in Purchase and Syracuse.
Bodybar Pilates is celebrating National Pilates Day with its annual PLANKstock event, featuring free classes and more.
Named president of Orangetheory Fitness in January, Lauren Cody discusses her plans for growing OTF both domestically and abroad.
The AI-infused platform gives fitness brands a leg up on the competition in places that matter the most for operators.
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