Bryson DeChambeau Leads Investor Group to Acquire Sportsbox AI
Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.
Rhone Expands Commuter Push With National Campaign, NYC Activations
The premium activewear brand is marking its popular Commuter Collection’s 10th anniversary with a Wordle partnership, terminal activations, influencer storytelling […]
Myzone on Why Social Fitness is More Powerful Than ‘Community’
Myzone provides operators with the tools that actually bolster engagement, including interaction and connection
Momentous Invests in Women’s Health Research, Supplements
Supplement brand Momentous is working with Dr. Stacy Sims to address research gaps in women's health research.
Demand for Wearables Is Rising Fast, Search Data Confirms
Wearable giants Oura and Garmin were some of the most-searched products at the beginning of 2026, signaling rising consumer interest […]
The Dog Longevity Market Is Growing Fast — and Brands Want In
Breakthroughs in canine aging science are inspiring new products, from smart collars to microbiome-based supplements.
Vitronic’s 3D Body Scanning Machine Makes Its US Gym Debut
Vitronic has launched BodyLoop, its 3D body scanner, at Legacy Sports Complex in Milton, Georgia, marking its North American debut.
Gyms Are Still Missing the Mark on Women’s Fitness, White Paper Finds
A new white paper makes the case that gyms weren't built for women, and the results from one experiment may change how the industry thinks about club design.
How Noom Is Using Art Therapy to Power Its Whole-Body Approach to Health & Wellness
The online platform’s Art Break feature helps users carve out regular moments of mindfulness, no matter where they are in […]
The Best Sports Bras for Running, From Under-$50 Bestsellers to Moisture-Wicking Heroes
Whether you're jogging, sprinting or any speed in between, we've rounded up the best running sports bras to keep you comfortable and supported.
