college students lift weights at the Indiana University rec center

Indiana University Taps Ecore for Fitness Center Flooring, Sees Strong Return

Ecore Athletic helped transform IU's student rec center into a more inclusive environment, driving higher engagement, the sides say.

a woman looking at Exerp technology on her phone

The Future of Gym Billing: Trends Driving Smarter, Seamless Payments

A seamless, flexible payment system is key to gym retention and revenue. Discover how Exerp is helping operators eliminate billing errors and boost member satisfaction.

AG1 Expands Beyond DTC With Nationwide Launch at Costco

Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.

close-up of Dave Asprey speaking at a conference

Dave Asprey, Essentia Launch Biohacking Mattress System

Dave Asprey and Essentia have introduced a biohacking sleep system featuring EMF protection and performance-enhancing materials.

Prenuvo clinic

Prenuvo’s Polaris Study Suggests Whole-Body MRI Could Fill Gaps Left by Current Cancer Screening Guidelines

Presented at AACR 2025, the Prenuvo study highlights the potential of proactive MRI screening in detecting overlooked cancers and other serious conditions.

Pvolve and Tally Health Launch ‘The Longevity Formula,’ Blending Functional Fitness With Aging Science

Pvolve's new 6-month program combines personalized movement, epigenetic testing, and pro-longevity supplements to help users optimize their lives.

The Italian Showdown

RiminiWellness Blends Competition & Commerce

A packed crowd watched HYROX and CrossFit athletes go head-to-head while franchise founders traded growth strategies in exclusive workshops.

A group of people at the beach enjoying Swet's mobile sauna.

Meet Swet: The Mobile Sauna Turning Up the Heat on the Social Wellness Scene 

Swet brings a mobile sauna and ice bath experience to festivals and events, tapping into demand for alcohol-free, wellness socializing.

two models wearing SET active

The SET Standard: Lindsey Carter on Building a Brand That Moves With You

SET Active founder Lindsey Carter shares how she built one of today’s most beloved activewear brands by staying true to her vision.

Three athletes running against a blue background.

Maxiom Labs Launches AI Health Coach, Opens $6M Series A

Maxiom Labs launches AI SmartCoach, opens $6M Series A, and enters clinical trials to test if its platform can outperform human experts.