Core Home Fitness Expands Access With Truemed
Core Home Fitness now accepts HSA and FSA payments through Truemed, allowing customers to save on adjustable dumbbells and more.
$305M Power Play: Anne Wojcicki Outbids Regeneron for 23andMe
Anne Wojcicki has outbid Regeneron with a $305 million offer to reclaim 23andMe, the genetic health tech company she co-founded.
Slice Rewinds to the ’80s, but Leaves (Most of) the Sugar Behind
With a healthier recipe and a retro radio campaign, Slice is targeting consumers who remember the original and are ready for a healthier, gut-friendly pour.
Pickleball Becomes Ground Zero for Wellness-Focused Brands
Le-Vel teams up with USA Pickleball, one of many wellness brands that are racing to join the sport’s booming scene.
This Is What Gen Z’s Happy Hour Looks Like Now
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
Gen Z, Personal Training Drive Continued Growth for HVLP Gyms
According to a research note from TD Cowen, Gen Z is expected to expand the market for low-price gyms in the years ahead.
Hydration Room Opens in Rancho Cucamonga, Plans Bay Area Expansion
Hydration Room opens its first San Bernardino County clinic at Victoria Gardens, offering IV therapy and a new NAD+ Membership.
Peloton Creates CTO Role To Power Next Chapter of AI Innovation
Peloton has named its first chief technology officer, promoting Francis Shanahan to lead its AI strategy and next chapter.
Gatorade Shifts Gears Into Women’s Racing With F1 Academy Deal
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
Cold Foam, Hot Trend: Starbucks Joins the Protein Craze
As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
