One king standard room with workout area

Even Hotels Opens New Miami Location as Wellness Travel Demand Grows

Even Hotel Miami–Doral opens its doors, bringing IHG’s wellness and fitness-focused hospitality to Sweetwater.

Barry's CEO JJ Gantt at the ATN Innovation Summit

JJ Gantt Takes Over as Barry’s CEO Amid Bold Expansion Plans

Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.

women work out at a Club Pilates studio

Club Pilates Franchisee Secures Investment for Eastern US Expansion

Eagle Merchant Partners has backed Club Pilates franchisee Aligned Fitness, fueling its expansion across the Southeast and Mid-Atlantic.

exterior of a Yoga Joint studio

Yoga Joint Gets Investment, Gears Up for Nationwide Franchise Expansion 

Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.

panelists on stage at the ATN Innovation Summit

Is AI Taking Over the Fitness World? Yes and No, Say Industry Experts

Top minds tackled the fitness industry’s most revolutionary, and possibly intimidating, topic head-on at the ATN Innovation Summit 2025.

active senior with hands in the air like she just doesn't care

Seniors Are Skipping AI. This Gym Has a Human Fix

As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.

man holding his wrist

Millions Rely on Fitness Trackers. A New Study Shows They’re Failing a Key Group

Northwestern researchers developed an open-source algorithm that improves fitness tracker accuracy for people with obesity.

Heather Morris/AIIR

AIIR Takes Flight: Heather Morris Launches New Comms Firm 

Former Jack Taylor PR president Heather Morris has launched AIIR, a communications agency for fast-growing wellness and performance brands.

A woman on a plan looking at her phone and wearing headphones.

WithU Unveils TrvlWell, Embeds Digital Wellness Into Travel

WithU has launched TrvlWell, a B2B travel wellness platform, offering a plug-and-play solution that integrates into partner platforms.

Aryna Sabalenka hits a tennis ball

Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8 

Sabalenka is now a global ambassador and shareholder of IM8, one of the world's fastest-growing supplement brands.