Altered States Scales in Texas Amid Experiential Wellness Boom
Altered States Wellness is opening two new franchise studios in Dallas-Fort Worth, offering immersive recovery experiences.
Mo Farah’s URunn App Gets Runners Race-Day Ready
Olympic legend Mo Farah launches URunn, an AI-powered running app offering personalized training plans and real-time coaching.
Lemme Go Green: Kourtney Kardashian Adds Greens Gummies
Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients
UFC Gym Picks BJJLink as SaaS Partner for BJJ Franchise Push
MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.
Fitness Leaders Debate Franchise vs Corporate-Owned Growth
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
Theo Health Raises £1.2M for Smart Shorts That Take Training to the Next Level
Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.
iFIT, Samsung Health Partner on Fitness Content
Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.
Marc Diaper Tapped as CEO of Fitness First UK
Marc Diaper has been named CEO of Fitness First UK, following Justin Musgrove’s departure earlier this year.
Naked Nutrition’s New Energy Drink Cuts the Junk, Keeps the Jolt
Naked Nutrition enters the energy drink market with a six-ingredient, zero-sugar beverage with clean energy and for health-focused consumers.
Inside the Fitness Industry’s AI Overhaul: From Data Chaos to Personalization
At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.
