Humana’s New Challenge Helps Seniors Train Their Brains
With puzzles, lifestyle tips and mental exercises, Humana’s latest initiative encourages older adults to stay sharp and proactive about aging […]
Altered States Scales in Texas Amid Experiential Wellness Boom
Altered States Wellness is expanding its footprint in Dallas-Fort Worth with two new franchise studios focused on immersive recovery, including […]
Mo Farah’s URunn App Gets Runners Race-Day Ready
Olympian Mo Farah teams up with Adam Clarke and FitTech company WithU to launch URunn, an AI-powered coaching app built […]
Lemme Go Green: Kourtney Kardashian Adds Greens Gummies
Packed with 20+ fruits and veggies, Lemme Greens is Kourtney Kardashian Barker’s latest supplement drop, hitting TikTok Shop and lemmelive.com […]
UFC Gym Picks BJJLink as SaaS Partner for BJJ Franchise Push
MMA.INC’s software will serve as the tech backbone for UFC Gym’s new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned […]
Fitness Leaders Debate Franchise vs Corporate-Owned Growth
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned, including how each model impacts […]
Theo Health Raises £1.2M for Smart Shorts That Take Training to the Next Level
Can a pair of smart shorts help elite athletes train smarter and avoid injury? Theo Health thinks so and golfer […]
iFIT, Samsung Health Partner on Fitness Content
Samsung Health app users will have access to iFIT workout videos through a new partnership, Samsung’s latest move in the […]
Marc Diaper Tapped as CEO of Fitness First UK
The fitness industry veteran is returning to the gym scene at Fitness First UK after exiting Gymbox last year Fitness […]
Naked Nutrition’s New Energy Drink Cuts the Junk, Keeps the Jolt
Naked Nutrition enters the competitive energy drink market with a clean-label formula and zero sugar. ATN speaks with founder Stephen […]
