What the 4-2-1 Workout Trend on TikTok Reveals About Today’s Fitness Consumers
On the surface, it’s just another workout trend on the most popular social platform. But dig deeper, and the 4-2-1 […]
Dr. Frank Lipman Says Longevity Science Shows Promise but ‘Not There Yet’
Dr. Lipman is confident that science “will catch up” to the anti-aging practices he’s been preaching for decades. In the […]
Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach to understanding female consumers that combines data […]
Acid Running Raises £1.07M, Plans Womenswear Launch
The funding follows a second straight year of 300% growth, according to its co-founder Acid Running, a men’s U.K.-based performance […]
Master Knowledge: Dr. Gabrielle Lyon on the Critical Science of Muscle Health
Dr. Lyon, a popular figure in the burgeoning longevity and healthspan movement, joins ATN’s new podcast for a deep dive […]
Aktiv Solutions Shuts Down; Core Health & Fitness Acquires Assets
Aktiv’s closure follows a recent product launch and caps a turbulent period marked by macroeconomic pressures. Core Health & Fitness […]
Marriott Launches Luxury Wellness Travel Series in Asia-Pacific
Backed by new data on luxury travel habits, Marriott’s latest play targets a new kind of wellness consumer: one who’s […]
There’s a Wrinkle in the Collagen Hype, Researchers Say
Is collagen the fountain of youth or just good PR? A new meta-analysis finds its glow may fade without pharmaceutical-funded […]
Hotels as Health Clubs: Hospitality Brands Ride the Wellness Wave
As the line between spa indulgence and performance-driven recovery continues to blur, hotels and resorts are doubling down on wellness […]
Chuze Fitness Opens 4th Albuquerque Gym With New Manzano Location
The new club marks Chuze’s 57th club, with more than ten additional openings planned over the next two years Chuze […]
