Peloton Partners With Hyrox, Drops New Class Series
Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.
Shoot 360 Takes Big Shot at Youth Sports Market
Shoot 360 targets 600 locations by 2030 as youth sports and performance tech surge, adding franchise veterans to lead its expansion.
In-Shape Teams With Korb Health To Offer GLP-1s & Health Services
In-Shape partners with Korb Health to offer GLP-1s, hormone therapy and more, merging fitness with clinical care.
Tonal Adds AI-Powered Daily Strength Training Workouts
Tonal has unveiled “Daily Lift,” a new artificial intelligence feature that creates personalized, daily strength training workouts for users.
Cowboy Colostrum Brings Bold Branding and Gut Health to the Wellness Space
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Hiscox USA’s Tyler Peterson on How Personal Trainers Can Mitigate Risk
Hiscox USA's head of professional risks shares how personal trainers can protect themselves in an evolving fitness landscape.
Hydration Room Scales Up With 6 New Bay Area Locations
Hydration Room is expanding into the Bay Area with six new IV therapy clinics, beginning July 25 in Campbell, California.
Yoga Is Big Business. So Why Are So Many Instructors Barely Getting By?
Yoga fuels a $13B industry, yet most instructors earn under $40K. Entrepreneur Andy Zoltan is helping teachers build six-figure businesses.
Sahha.ai Raises $1.2M to Support Wearable Brands & More
The startup brand Sahha is turning raw wearable data into retention fuel and now has additional financial backing
How JK Wellness Is Redefining the Gym Experience with Touchless Innovation
As the fitness industry shifts toward a more comprehensive view of wellness, top operators are rethinking how to deliver ...
