Tom Brady at a Hollywood film premiere

Tom Brady Takes Role at Medical Weight Loss Brand in Latest Wellness Move

Brady, whose post-football career has leaned heavily into health and wellness initiatives, is taking on a new C-suite role at […]

Workshoppe, a New Concept, Looks To Challenge NYC’s Luxury Gym Elite

With a nightclub energy, modern amenities and an old-school training ethos for less than $200 per month, the Upper East […]

woman works out with a trainer at a Crunch Fitness

CR Fitness, Crunch’s Top Franchisee, Reaches 1 Million Members

CR Fitness recently received $350 million in growth capital as the franchise group plans to add another 100-plus Crunch clubs […]

an image of a woman walking outside at dusk/mental wellness

Walking Workouts Could Explode in Popularity in 2026, Google Data Suggests

ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to […]

Connected fitness weights

Peloton CEO: Strength Training, Wellness Will Be Key to Brand’s Growth

In a letter to shareholders, Peter Stern says Peloton can grow again, but he notes the brand’s next phase will […]

Blk Box equipment at a Solo60 location

Blk Box Hits $36M in Revenue, Eyes More Growth Amid Strength Equipment Surge

The Belfast-based brand, which provides equipment for some of the top gyms and soccer clubs in Europe, is targeting $100 […]

JETSET Pilates

JETSET Pilates Franchisee Shows Community Powers Performance

Nicole Di Leo’s thriving studios prove that thoughtful service, local partnerships and a strong brand culture drive more than just […]

Scaling Wellness: Merrithew’s Blueprint for the Future of Fitness Franchising

Through a focus on mindful movement, Merrithew delivers premium equipment and globally-recognized educational training that fuels sustainable, profitable business. The […]

Withings Body Scan 2 at CES 2026

CES 2026: Withings’ New Body Scan 2 Delivers Deeper Insights on Heart Health & More

At the Consumer Electronics Show in Las Vegas, the wellness tech company debuted its soon-to-launch longevity station that assesses more […]

interior of Bandit store in Chicago

Bandit Running Opens Chicago Flagship, Expanding Beyond NYC

The popular, Brooklyn-based premium running apparel brand has cultivated a loyal following with its sleek designs and bold marketing campaigns […]