Functional Energy Drinks Make Their Way Into US Airports
Odyssey, a mushroom-powered functional energy drink brand, is coming to U.S. airports including JFK, LaGuardia and Chicago O’Hare Airports in […]
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy — and who to […]
Why Peloton Sees a Bigger Opportunity Than the Home Gym
The connected fitness giant has authored a white paper to make its case for wellness-driven development as it pushes deeper […]
SweatHouz Plans New Openings in Key Cities Across US
As consumers embrace contrast therapy, SWTHZ is scaling fast with surging franchise interest and a push into New York City’s […]
Personal Trainers Are Using AI, but Not ‘Blindly Embracing’ It, Report Finds
A new ISSA report shows that fitpros aren’t handing coaching over to robots. So far, they’re using AI to cut […]
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball Fitness and wellness companies are starting […]
Hyrox Launches Fitness Cruise, Eyes Vacation Experiences
Hyrox is jumping into the wellness tourism wave with a cruise that offers fitness programming. It’s part of a broader […]
How Echelon Helps Gyms Deliver Digital Experiences Anywhere
Elevate by Echelon helps gyms meet the demand for hybrid fitness — with a platform that’s easy and effective for […]
The Best Fitness & Wellness Gifts for Every Type of Woman
Whether she’s an exercise enthusiast, a wellness warrior or someone who loves a good self-care ritual, these thoughtful gifts are […]
Wearable Biosensors Make Their Way Into Hot Yoga Studios
Sweat-analysis company Nix is pushing its hydration tech beyond athletes and into heated fitness It takes a special kind of […]
