Gyms Are Still Missing the Mark on Women’s Fitness, White Paper Finds
A new white paper makes the case that gyms weren’t built for women, and the results from one experiment may change how the industry thinks about club design.
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By the Numbers
In Partnership with ClassPass
The average fitness studio directly fills only 37% of their total capacity, leaving a massive untapped opportunity for growth. See how businesses are turning empty spots into incremental revenue.
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
ATN Week in Review: The Case for Women’s-Only Gyms
HFA 2026: These Products Took Over the Show Floor
March Theme: Build a Better Facility
Featured Stories
The Best Sports Bras for Running, From Under-$50 Bestsellers to Moisture-Wicking Heroes
Whether you’re jogging, sprinting or any speed in between, we’ve rounded up the best running sports bras to keep you comfortable and supported.
Balancing AI and Human Connection
As artificial intelligence enters gym and studio operations, Zenoti offers a framework for using automation to improve responsiveness and visibility
SHA Forms Scientific Advisory Board of Global Health Experts
SHA is boosting its luxury wellness and longevity program with the creation of its own Scientific Advisory Board of internationally recognized health experts.
Gyms Are Adding More Amenities Than Ever. An Insurance Exec Explains What That Means for Liability
As gyms evolve into community spaces, an insurance VP reveals the overlooked liabilities most fitness operators aren’t thinking about.
WNBA Player-Founded Beauty Brand Bets on Athlete Credibility Over Paid Influencers
Co-founded by WNBA player Lexie Hull, the performance beauty brand is betting on athlete credibility over paid influencers.
Gen Z, Millennials Are Driving Protein Demand as Others Reject the Trend
Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.
Peloton Wins Dismissal of Lawsuit Claiming It Concealed Bike Rust That Heralded Big Recall
A federal judge dismissed a lawsuit accusing Peloton Interactive of intentionally concealing quality control and safety problems with its exercise bikes.
Workout Anytime To Lean on Acquisitions in New Expansion Strategy
Gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and converting existing facilities under its brand.
Google Readies Screenless Fitbit Band To Rival Growing Whoop Craze
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Fitness & Wellness Brands Embrace Playful Marketing for April Fools’ Day
Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools’ Day 2026 is holding up a mirror to the wellness industry.
Hapana Kickstarts Growth with Friends & Family Membership Capabilities
Hapana’s new features enable operators to leverage the social aspect of fitness to drive revenue organically
Flynn Group Triples Planet Fitness Portfolio in 98-Club Acquisition
Flynn Group, the company behind thousands of Taco Bell and Applebee’s locations, just tripled its Planet Fitness portfolio in a single deal.
