The Pack’s Growth Plans Include In-Gym Franchise Model
The Pack has formalized its plans to scale through franchising, including a path that allows its concept to operate inside existing gyms.
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By the Numbers
In Partnership with ClassPass
The average fitness studio directly fills only 37% of their total capacity, leaving a massive untapped opportunity for growth. See how businesses are turning empty spots into incremental revenue.
Product Spotlight
In Partnership with Kineon
Lightweight, portable, and hands-free, MOVE+ integrates seamlessly into busy routines. Use code ATN10 for 10% off.
Member Exclusive: ATN Pro
ATN Week in Review: The Case for Women’s-Only Gyms
HFA 2026: These Products Took Over the Show Floor
The HVLP 3.0 Era Is Here, Top Gym Operators Say
March Theme: Build a Better Facility
Featured Stories
Wellness and Recovery are Here — CryoBuilt is Explaining How to Do Them Right
CryoBuilt reveals how to implement cryotherapy in ways that support performance, retention and long-term growth
The Business of Hospitality Wellness
Today’s traveler expects continuity in their wellness lifestyle — and hotels are now redesigning partnerships, operations and guest experience to
SHA Forms Scientific Advisory Board of Global Health Experts
SHA is boosting its luxury wellness and longevity program with the creation of its own Scientific Advisory Board of internationally recognized health experts.
Gyms Are Adding More Amenities Than Ever. An Insurance Exec Explains What That Means for Liability
As gyms evolve into community spaces, an insurance VP reveals the overlooked liabilities most fitness operators aren’t thinking about.
WNBA Player-Founded Beauty Brand Bets on Athlete Credibility Over Paid Influencers
Co-founded by WNBA player Lexie Hull, the performance beauty brand is betting on athlete credibility over paid influencers.
HFA Announces Leadership Change, With CEO Liz Clark Transitioning Out
The Health & Fitness Association (HFA) and Liz Clark have mutually agreed to a leadership transition, with Clark stepping down as president and CEO.
Crunch Gyms Are Getting Their Own Fitness Competition, With Top Sponsors On Board
Crunch members within the CR Fitness franchise system can compete in the Conquer Challenge, a new workout competition, from April to June.
Playlist, EGYM Close $7.5B Merger, Forming Fitness Tech Giant
The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.
Jimini Gets $17M for Platform That Combines AI Therapy, Human Oversight
Jimini’s platform, Sage, works as a patient-facing behavioral health AI designed for use within large clinical organizations.
World Fitness Bodies Urge Physical Activity in GLP‑1 Era
The top fitness industry trade organizations in the U.S., U.K. and Australia, among others, say GLP‑1s must be embedded in integrated care models that prioritize exercise and nutrition.
Whoop Raises $575M at $10.1B Valuation, Abbott Joins as Investor
Whoop has raised $575 million at a $10.1 billion valuation, with Abbott joining as a strategic investor, signaling a move into preventive health.
Women Are Reshaping Fitness — How Top Founders Are Leading the Shift
Founders from four top boutique fitness brands unpacked what it takes to win in today’s competitive landscape while staying true to brand values during an Xplor Mariana Tek panel.
