Nutrition•Research•Wellness Thorne: Consumers Can’t Make Sense of the Supplement Industry Ani Freedman December 5, 2025 credit: Erhan Inga/shutterstock.com A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy — and who to… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data SuppCo Supplement Companies Thorne Wellness Trends