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Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
Martocci, the co-founder of GroupMe, has big plans for SuppCo, a supplement tracker and optimizer that's already raised $5.5 million.
Many of the most popular creatine gummies on Amazon contain shockingly low levels of the compound per serving, according to SuppCo.
In the golden age of supplements, nearly half of Americans believe their chosen products are backed by the FDA, according to a new survey.
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