Technogym Springs Into Pilates With Eco-Conscious Reformer

From studio to living room, Technogym is targeting a rising generation of Pilates devotees

Italian fitness equipment and tech giant Technogym is riding the momentum of a record-breaking €901 million ($972 million) in consolidated revenue for fiscal year 2024—up 11.5% from the year prior—as it heads to FIBO this week. But it’s also entering the annual trade show ready to showcase Healthness, its life sciences-driven vision for the future of wellness, and a brand-new addition to its lineup: a sleek, modern Pilates Reformer.

The latest product from the premium brand comes amid a continued surge in Pilates interest—both in-studio and at home—as more consumers consider investing in their own Reformers.

The newest addition to the Technogym ecosystem—dubbed Technogym Reform—was developed in collaboration with leading Pilates instructors. Designed for enthusiasts of all levels, the Reformer features easy, intuitive adjustments to enhance accessibility and performance.

Crafted out of eco-friendly materials such as wood, aluminum and vegan leather, Technogym Reform will be available in three colors: Sandstone, Pearl Grey and Diamond Black. Reform users can tap into the Technogym app for personalized workouts and feedback.

The equipment company will reportedly launch Reform for both commercial entities and home fitness enthusiasts later this year.

According to a market report last fall from Technavio, the global Pilates equipment market size is projected to grow by $146.3 million from 2024 to 2028.