New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.
In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.
Crunch Fitness was crowned the ultimate fitness franchise of 2024 by "Entrepreneur," but many brands earned a spot in the annual ranking.
Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.
Fitness industry veteran Mike Kelly joins Aktiv as Global VP/Sales as the company eyes new markets, distribution deals and product releases.
Restore's new weight-loss program includes GLP-1s after an InBody scan and metabolic health blood panel.
Xponential Fitness and its master franchise partner see Japan as an up-and-coming fitness market with strong consumer demand.
Xponential is eyeing cross-collaborations between its fitness brands and Lindora, a chain of health clinics offering GLP-1s and wellness treatments.
Luxury fitness brand Equinox is creating a program designed to help Ozempic and Wegovy users build long-term, healthy habits.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
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