Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn't coming for Hyrox, but it does share similarities with CrossFit.
Dubbed the “decathlon of fitness,” Xenom shares some similarities with Hyrox and the CrossFit Games, but is looking to chart its own path.
As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.
As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner.
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
The Adidas-sponsored ATHX brings its first U.S. event to Miami Beach as hybrid fitness draws new competitors and investors.
As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
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