Xenom

ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux

As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.

Adidas-Affiliated ATHX Expands to US Market With Miami Fitness Competition

The Adidas-sponsored ATHX brings its first U.S. event to Miami Beach as hybrid fitness draws new competitors and investors.

Xenom Secures $15M for Elite Fitness Competition Backed by Jeffrey Katzenberg’s WndrCo

As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.