Will Ahmed

An arm with a Whoop band on the wrist.

Whoop Raises $575M at $10.1B Valuation, Abbott Joins as Investor

Whoop has raised $575 million at a $10.1 billion valuation, with Abbott joining as a strategic investor, signaling a move into preventive health.

Will Ahmed, CEO and founder of Whoop

FDA Warns Whoop on Blood Pressure Feature, CEO Says ‘We’re Not Backing Down’

Whoop is defending its blood pressure tool in a debate with the FDA that calls into questions where wellness tech ends and regulation begins.

woman checks her smartwatch

Whoop, Oura CEOs Eye Women’s Health, Data Optimization 

As fitness wearables explode in popularity, the CEOs of Oura and Whoop are both bullish on tech's ability to help women better understand their bodies.

Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play

Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.

Whoop Sets Sights on Middle East Fitness Wearable Market

Whoop, the Boston-based wearable tech brand, has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region.

Barre3 Taps Whoop To Drive Boutique Fitness Engagement

Barre3 has partnered with Whoop, gifting its members a one-month free trial or 10% off annual memberships to the fitness wearable.

Whoop Buys AnyQuestion, Boosting AI Chat Capabilities

Whoop recently unveiled an AI-powered tool that uses ChatGPT tech for personalized health and fitness coaching.

Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech

Whoop Coach provides custom-designed training plans, routines and recommendations. It also answers users' health and fitness questions.

The Future of Fitness Wearables: How Whoop, Oura, Garmin Are Innovating

Founders and executives from the top fitness wearable companies spoke with Athletech News about what's to come.

Whoop Opens New Global HQ in Boston’s Iconic Kenmore Square

The new Whoop headquarters features 121,000 square feet of space and offers panoramic views of Boston landmarks like the Charles River.