Wellness Trends

man and woman wear the ceramic Oura Ring 4

Investors Are Pouring Money Into Wellness Startups, Especially Wearables

Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.

Barry’s Gets In on the NA Beer Boom, Partnering With Tom Holland’s Bero

Bero, an NA beer co-founded by Tom Holland, has become the official non-alcoholic beer of boutique fitness giant Barry’s.

Best Juice Cleanses and Detox Programs 2026

The Best Cleanses to Reset Your Health Goals in 2026

Whether you're looking to reset your gut health or lose weight, these are the best juice cleanses & detoxes to reach your New Year's 2026 resolution goals.

new inverted food pyramid

ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness

America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.

Wellist Week Coming to Miami as Wellness Conference & Citywide Event

Wellist Week will host its inaugural event April 13 through 19, designed as both a wellness conference and citywide event open to the public. 

Orlando skyline in the daytime

The 10 Healthiest US Cities in 2026, According to Mindbody’s New Rankings

Fitness and wellness software giant Mindbody ranked America's 25 biggest cities based on physical and mental health behaviors.

Exterior of a Target store with a bright red facade, large bullseye logo and an order pickup entrance under a blue sky.

Target Is Adding More Wellness Products as Big Retail Shifts Its Focus

Target is expanding its wellness footprint by 30%, it announced. Other retailers, like Walmart and Costco, have made similar moves

Superpower app
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The Biomarker Blood Testing Gold Rush Is Here

ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.

a private residence and view of snowcapped mountains

What’s Coming Next in Wellness Real Estate, According to Top Developers

ATN explores the wellness real estate trends shaping 2026, from oxygenation systems, pickleball, screen-free playrooms and sound baths.

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These Nutrition Trends Will Rise & Fall in 2026, Experts Predict

Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.