Wellness Trends

Sami Clarke FORM founder

Trainer Talks: Sami Clarke on the FORM Method, Community-Led Fitness & What’s Ahead in 2025

FORM founder Sami Clarke shares how movement, mindset and connection are driving the digital fitness brand forward.

anxious young man doom-scrolls on his phone

‘Masculinity’ Influencers Are on the Rise – So Are Mental Health Risks for Young Men

Young men who watch masculinity influencers on social media tend to feel more optimistic but report worse mental health outcomes.

Shiftwave Pro

Inside the Transformative Recovery Tool Trusted by Pro Athletes & Neuroscientists

Meet Shiftwave, the high-performance recovery technology born in elite military circles and battle-tested by world-class athletes

SoulCycle Wellness Weekend

SoulCycle’s Wellness Weekend Returns to the Hamptons with Three Days of Sweat, Recovery & Indulgence

SoulCycle’s second annual Wellness Weekend returns to Bridgehampton June 27–29, transforming The BARN into a curated escape.

NYC Marathon runners running to

Smoothie King Supports Runners with NYC Marathon Partnership & New “Run-Thru” Concept

On Global Running Day, the brand joins forces with Strava and NYRR, testing new ways to serve the running community […]

Momentous Supplements

Momentous Launches ‘The Women’s Three’ & Pledges $500K to Close Gender Gap in Health Research

Momentous' new product line co-developed with Dr. Stacy Sims reflects a bold step toward equity in performance science.

piece of steak on top of an amplifyeP24 supplement case

amplifyeP24 Launches With Focus on Protein Absorption, Not Intake

amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?

Fit Body Boot Camp members

Fit Body Boot Camp Makes Long Term Health Accessible with HIRT 

Fit Body Boot Camp's high-intensity resistance training has an abundance of benefits, drawing in new members and elevating global wellness 

Sebastien Lagree

Sebastien Lagree on His Method & the Future of Fitness

Sebastien Lagree shares how he turned a personal passion into a high-intensity, low-impact fitness phenomenon.

A young woman smiling and holding an orange slice over her left eye.

The Wellness Gold Rush Is On: 6 Hot Spaces Set To Explode

Wellness is now a $2 trillion global industry—and it's only growing. A new McKinsey report highlights six fast-rising categories.