Wellness Trends

women pose in black activewear clothing

Burn LA, Which Fuses Fitness & Longevity, Eyes East Coast Expansion

The LA-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across California.

Stephen Wright

Farrynheight Names Stephen Wright as Executive Director to Support Next Phase of Growth

Stephen Wright joins Farrynheight as executive director to lead strategy, growth, and client experience in the agency’s next chapter.

Bandit The Unsponsored Project

Bandit’s ‘The Unsponsored Project’ Returns to Champion Independent Athletes

Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.

smartphones display the Numan app

Numan Adds $60M for Expansion, Women’s Health Push

Traditionally focused on men’s health, the U.K.-based telehealth platform said its revenue more than doubled to over $90 million last year.

man holds a Novos chocolate functional longevity bar

Novos Launches ‘Longevity Bar,’ Emphasizing Protein Quality Over Quantity

With 15g of protein, longevity ingredients and a Mediterranean diet-inspired formula, Novos wants to redefine meal replacement bars.

Energize Summer Roundup

The 10 Best Products to Energize Your Summer

From matcha to nootropics to mushroom blends, these smart, functional products offer steady energy, sharper focus and fewer crashes.

Athletic Brewing

Athletic Brewing, Arsenal Extend Non-Alcoholic Beer Partnership

Athletic Brewing and Arsenal are running it back with a renewed deal to keep non-alcoholic drinks a part of the Emirates Satdium experience.

Pvolve Franchise

Pvolve Adds 6 New Franchise Studios Amid Steady Expansion

Functional fitness brand, Pvolve, has expanded into Colorado, Georgia, Indiana and Virginia to bring its Jennifer Aniston-approved method.

two young women do yoga outside

Across the World, Gen Z Values Wellness Over Career Success, Study Finds

Across the world, young adults are prioritizing their physical and mental health over wealth and career success, a new study finds.

Dr. Stacy Sims on women's fitness

Master Knowledge: Dr. Stacy Sims on Upgrading Women’s Health in Fitness

In this Master Knowledge Series podcast episode, Dr. Stacy Sims explores the physiological and cultural rise of women's strength training.