Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
The muscle health wearable and performance supplement brands have partnered, with plans to eventually use muscle data to inform personalized recommendations
Apple is reportedly exploring screenless wearable concepts just weeks after Garmin launched Cirqa, suggesting the Whoop-style approach to passive health and fitness tracking is becoming a bigger priority for the industry’s largest players
Whoop is growing rapidly following a March fundraising round that valued the company at $10.1 billion. It plans to hire 600 people this year, a roughly 75% boost to its headcount
As fitness consumers focus more on wellness concepts like longevity, healthspan and recovery, operators have the opportunity to increase value and engagement, leading to additional revenue generation with the Garmin Health Connected Ecosystem (GHCE)
Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI
Tonal's rental program could mark a new era for a connected fitness category that's struggled to convert consumer interest into purchases in the post-pandemic landscape
A new subscription-free smart band challenging Whoop, new acquisitions and record fitness revenue point to Garmin's play for the everyday-wellness consumer
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
A peer-reviewed study analyzing nearly 475,000 nights of sleep found that Apollo Neuro wearable users gained an average of 46 extra minutes of sleep per night, and slept better and deper thanks to the wearable's AI-powered vibration tech
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