UAE

Two business executives stand side by side behind a table, each wearing a Whoop device and posing in front of a co-branded Whoop and Wasl backdrop during a signing event.

Whoop Enters Wellness Real Estate With Dubai Developer

Whoop is expanding into wellness real estate with Dubai developer Wasl Group, bringing wearable health data into residential communities.

BodyBase reformer studio

BodyBase Opens First International Franchise Studio at JW Marriott Marquis Hotel Dubai

BodyBase expands into the UAE, debuting its franchise-ready studio concept at the world’s tallest five-star hotel.

three women working out in a Hotworx facility

Hotworx Marks Middle East Growth With Dubai Studio

Hotworx expands to Dubai as it marks 8 years in business, with plans for Canada, Mexico, and new features like Scan & Go and Gluteus Max.

The Global Wellness Summit's 19th annual conference will take place in Abu Dhabi November 18-21, 2025

2025 Global Wellness Summit Heads to Abu Dhabi

The 2025 Global Wellness Summit in Abu Dhabi, will unite global leaders, innovators, and policymakers to explore the future of wellness.

a man on stage wearing a Snap Fitness vest in front of a Snap Fitness sign.

Snap Fitness To Expand in UAE After Lift Brands Deal

Snap Fitness is bullish on the UAE, reacquiring the master franchise for the country and planning significant growth.

UBX boxing interior, member swinging at bags

UBX Enters the UAE As Global Expansion Heats Up

Strength training and boxing franchise UBX has just opened new locations in Dubai and Japan, with plans to open 600 gyms in 5 years.

a woman using red light therapy from BON CHARGE

UAE Leads the Charge in Red Light Therapy Adoption

Bon Charge, a red light and wellness tech brand, has released new insights on who is using red light therapy - and why.