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Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.
The former president of Equinox, Scott DeRue has served as CEO of Ironman Group since January, overseeing the brand's global endurance events.
DeRue oversaw 107 fitness clubs at Equinox and once climbed Mount Everest, making him a fitting leader for the endurance sports events brand.
Per the rules, anyone competing in the PC/ID Open Division is also qualified to compete in the IRONMAN and IRONMAN 70.3 World Championship.
The partnership between IRONMAN and VinFast may very well usher in many firsts in the world of fitness and vehicles.
The partnership makes Wahoo the Official Technical Partner for all brands under The IRONMAN Group portfolio.
The IRONMAN Group President & CEO Andrew Messick speaks with Athletech News on his journey from being a Group's athlete to the boss.
Following The IRONMAN Group announcing its acquisition of FulGaz, subscribers will soon see hardware improvements.
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