Fit tech agency SweatWorks has appointed fitness industry veteran Mike G. Hansen as its chief growth officer.
Iqbal will establish a strategic consulting arm within ABC Fitness to advise on partnerships, M&A and AI innovation.
From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.
The SweatWorks founder and CEO believes large gym chains are well-positioned to thrive post-pandemic due to the rise of remote work.
SweatWorks and Feed Media Group have previously worked together on projects for Clmbr, MYX Fitness, and CityRow,
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