supplements
Cowboy Colostrum Brings Bold Branding and Gut Health to the Wellness Space
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Ritual Partners With Ulta Beauty, Reflecting a Shift in Wellness Retail
Ritual's clinically studied supplements have arrived at Ulta, signaling evolving consumer expectations around wellness.
There’s a Wrinkle in the Collagen Hype, Researchers Say
New research casts doubt on collagen supplements for skin aging, finding no clinical benefit in high-quality, non-industry-funded studies.
Lemme Go Green: Kourtney Kardashian Adds Greens Gummies
Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients
5 Wellness Trends Taking Over 2025, According to The Vitamin Shoppe
The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.
Functional Gummies Market Set To Reach $2.4B by 2030, Fueled by Vegan & Vitamin Demand
The functional gummies market is expected to grow to $2.4 billion by 2030, with key drivers including vegan alternatives, vitamin blends and demand for convenient supplements.
Alo Expands Wellness Line With Launch of Daily Greens Shot
Alo Yoga unveils its new Daily Greens Shot, a five-in-one supplement designed to support energy, recovery and balance with clean ingredients.
All About That Boost: Meghan Trainor Teams With Terra Origin
Meghan Trainor has endorsed Terra Origin, which has launched new hydration and greens supplements on iHerb.
The Vitamin Shoppe Adds DNA-Based Nutrition Kits
The Vitamin Shoppe has partnered with GenoPalate to offer DNA-based nutrition kits online for personalized insights and supplement plans.
Momentous Launches ‘The Women’s Three’ & Pledges $500K to Close Gender Gap in Health Research
Momentous' new product line co-developed with Dr. Stacy Sims reflects a bold step toward equity in performance science.
