supplements
We Tried It: Are Arrae’s Bestselling Tone Gummies with Creatine Worth Buying?
Designed specifically for women, Arrae’s Tone Gummies offer 5g of creatine plus gut-friendly ingredients to support lean muscle, recovery and strength—minus the bloat.
GNC Is Going All-In on Evidence Amid Calls for Supplement Transparency
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Bloom Launches Creatine Gummies Amid Women’s Strength Training Boom
Bloom launches creatine gummies for young women, delivering 5g of creatine for strength, recovery and cognitive health.
AG1 Expands Into Sleep, Launching AGZ Nighttime Drink
AG1 has introduced AGZ, a nighttime drink formulated to support sleep, marking the company’s first all-new product in 15 years.
Shed Enters Genetic Testing With At-Home Fitness & Wellness Kits
Shed launches at-home DNA kits to personalize fitness, nutrition and wellness, with tests offering insights on diet, exercise and recovery.
SuppCo Finds Half of NAD+ Supplements Flunk Label Claims
Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
With Gen Z Prioritizing Mental Health, Colleges Are Building Expansive Wellness Hubs
Moravian University’s new HUB puts wellness, mental health and belonging at the heart of campus life, joining several universities.
Nature’s Truth, Natural Vitality Launch Gen Z College Supplement Tour
Nature’s Truth and Natural Vitality launch a Gen Z-focused “Take Your Vitamins” college tour with product sampling.
Vitamin Shoppe Names First-Ever Chief Strategy Officer
The Vitamin Shoppe appoints Mike Forbes as its first chief strategy officer, marking CEO Sharon Leite’s first major move since returning.
Life Time Launches Full Rollout of Microsoft-Powered AI Assistant
Life Time expands its free app with L.AI.C, an AI assistant offering personalized fitness, nutrition and recovery support to all users.
