Supplement Companies

Orangetheory Taps Ascent as Official Protein Powder

Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations.

ISSA Adds 1st Phorm as Official Supplement Partner

ISSA members will enjoy exclusive access to discounts and special offers on 1st Phorm products, among other benefits.

CEO Corner: Gainful’s Dean Kelly on Personalized Nutrition

Under Kelly, nutrition company Gainful has raised millions in funding, increased its sales and expanded into categories beyond protein.

Momentous CEO Jeff Byers

CEO Corner: Momentous’ Jeff Byers on Democratizing High Performance

Momentous is one of the fastest-growing brands in wellness, offering supplements designed to bring NFL-quality performance to the masses.

L Catterton To Acquire Supplement Maker Thorne for $680M

Thorne, which makes wellness supplements and at-home health tests, will become a privately held company once the deal closes.

Vitamine Shoppe CEO

The Vitamin Shoppe Makes Lee Wright its New CEO

The appointment of Wright comes as The Vitamin Shoppe plans to chart a new course as a private company The […]

Vitamin Shoppe private

Vitamin Shoppe Parent Co. Going Private in $2.6B Management Buyout

The Franchise Group says going private will help the parent company of The Vitamin Shoppe navigate a challenging economic environment.

Supplements-hype-news.jpg

Debunking the Hype on Supplements

It appears obvious that the benefits of vitamins and supplements for the human body are numerous, but read this to get the real picture.

direct-to-consumer supplement companies

GNC Is Bankrupt. The Vitamin Shoppe’s Stock Is Tanking. Direct-to-Consumer Supplement Companies Want to Fill the Void.

The market share of GNC and the Vitamin Shoppe was 97 percent at the start of 2018. Now it’s 88 percent, thanks in part to a small but growing field of direct-to-consumer supplement companies.