The brand formerly known as “Athletic Greens” has launched AG1 Next Gen, its first product reformulation since 2016.
Ross MacKay, who founded Daring Foods and turned into a leader in plant-based meet, has similarly lofty goals for Cadence.
Watts, who took over as the CEO of Thorne in 2023, is steering the company into a new era of personalized wellness and supplements.
IM8, a supplement brand co-founded by David Beckham, is taking strides to position itself as a science-first wellness brand.
Ara Katz co-founded Seed Health in 2015, growing it into one of the biggest brands in the booming microbiome and probiotics space.
Marketed as a multivitamin, probiotic and greens powder all rolled into one, AG1 has become one of the world's most popular supplements.
Cristiano Ronaldo is investing in Bioniq, a brand that uses blood test and health quiz data to create highly personalized supplement blends.
With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements.
Momentous' Elite Recovery drink comes after NFL nutritionists experimented with hundreds of product formulations to find the right blend.
Biological dentist Dr. Dominik Nischwitz shares his thoughts on the viral "facial fitness gum" trend and on jaw health in general.
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