Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom
Tone House's new program offers workouts designed to help runners build foundational strength for their sport.
Opening in Brooklyn's Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women.
The American College of Sports Medicine has published its first new position on strength training in 17 years, calling for consistency over complicated routines.
The two brands are coming together to create a unified performance ecosystem that leverages Echelon's tech and Primal's strength equipment.
At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved.
Boxing and strength franchise UBX is launching a hybrid boutique fitness and big-box gym add-on for members and franchisees.
As fitness consumers embrace weightlifting more than ever before, big-box gyms are embracing new offerings such as lifting-only rooms stocked with advanced equipment.
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