Self Esteem Brands

Anytime Fitness Has Big Plans for Dubai, Middle East

Anytime Fitness is set to open many clubs in the United Arab Emirates, where Dubai is emerging as a fitness hotspot.

man lifts a dumbbell at an Orangetheory studio

Orangetheory, Self Esteem Brands Merge in Major Fitness Deal

The parent company of Anytime Fitness joins forces with Orangetheory in a deal that creates a global wellness giant.

woman works out on a cable machine at Anytime Fitness

Self Esteem Brands Sees Revenue, Franchise Growth in ’23

Anytime Fitness owner Self Esteem Brands (SEB) has closed out a solid 2023 with system-wide revenues up 12.3% compared to 2022.

How Self Esteem Brands Stays Ahead of Fitness Trends

The fitness industry is changing all the time, and Self Esteem Brands knows the importance of evolving to meet the market.

Self Esteem Brands Shares 5 Keys to Franchise Success 

Top executives from Self Esteem Brands, parent company of Anytime Fitness, share their tips for finding success as a fitness franchisee.

woman works out on a cable machine at Anytime Fitness

Major Anytime Fitness Franchisee Acquired, Plans Expansion

Omega Fitness, the second largest Anytime Fitness franchisee in the U.S. with 70 gyms, has been acquired by PE firm Rainier Partners.

How Self Esteem Brands Drives Boutique Studio Growth

SEB will lean on the power of Anytime Fitness as it grows boutique brands including Basecamp Fitness, The Bar Method and Waxing the City.

Anytime Fitness CEO Sees ‘Global’ Opportunity With Apple Deal

Anytime Fitness CEO Chuck Runyon speaks about mastering member engagement and the brand's groundbreaking partnership with Apple Fitness.

Hybrid Fitness Is Here To Stay (and More Tech-Enabled Than Ever)

Gyms and studios have their pick of the digital options that appear to be table stakes in the new normal of hybrid fitness.

Interior of an Anytime Fitness gym

Self Esteem Brands Breaks Growth Records as Anytime Fitness, Basecamp Expand

Among its successes, Anytime Fitness has seen strong growth in same-store sales across franchise locations and bookings for group training.