The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Fitness clubs are leaving the vast majority of phone leads without follow-up, highlighting how AI agents can help capture missed opportunities while reducing repetitive work for staff.
Hyrox has become impossible to ignore. And for CrossFit and functional fitness gym owners, it raises a timely question: Should I get on board?
A declined credit card isn’t necessarily a collections issue, but rather a chance to save recurring revenue before that member walks away.
If you want the option to sell your gym one day, start planning for it long before you’re ready to walk away
The unfortunate reality is, in this model, the gym needs an unrealistic, or unviable number of members in order to generate significant profit.
Founders think in monthly revenue. Diligence teams, lenders, and the CFO in your corner think in unit economics
Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting to short-term performance.
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
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