Rhone CEO Nate Checketts noted that brick-and-mortar is the activewear brand's fastest-growing channel.
Premium activewear brand Rhone is amplifying its lifestyle sector presence with the launch of a national campaign highlighting its Commuter Collection, which includes activations throughout the greater New York City area.
Rhone has launched reRhone, a new resale platform that allows customers to purchase verified, pre-owned Rhone apparel directly from the brand.
U.K-based Acid Running has raised £1.07M to expand its performance apparel line and launch a womenswear line.
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
Supply chain challenges have hurt Bandier, a popular New York-based women's activewear brand founded in 2014.
As the brand eyes a retail and womenswear expansion, Rhone also has received investment from NBA team owners and former NFL stars.
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