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Through Project Lift, Retro Fitness aims to open 500 franchised health clubs in 50 underserved communities over the next five years.
Under Alfano's watch, Retro Fitness has undergone a massive rebrand and struck an agreement that will see BlackRock open at least 80 gyms.
Project LIFT by Retro Fitness will enable African-American and non-Black Hispanic citizens to enjoy greater access at low prices.
Retro CEO Andrew Alfano says Project LIFT will enable the fitness company to give money back to organizations within communities across the US
Retro Fitness is launching a $1,200 stationary bike called Cobra by Matrix that comes with virtual and brick-and-mortar gym subscriptions.
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