The Gym of the Future Is Here.
See what’s changing and where operators are investing.
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
Alex Cooper’s Unwell Hydration is entering the protein category with a beverage that combines whey isolate, electrolytes and B vitamins.
Athletech News rounded up the best protein products, from ready-to-drinks and powders to snacks and advanced shake tech.
HighPost Capital invests in Equip Foods, backing the clean-label supplement brand known for its grass-fed beef protein powder.
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Protein Pints, a high-protein ice cream brand founded by two young entrepreneurs, expands to 8,000 stores nationwide.
Jared Smith, the co-founder of RXBar, is looking to tap into the red-hot market for high-protein snacks with Hormbles Chormbles.
MyFitnessPal’s latest Nutrition IQ 3.0 survey reveals surprising gaps in nutritional knowledge and has launched a quiz to help consumers.
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