iFIT and Ergatta are bringing a gamified virtual racing experience to NordicTrack and ProForm equipment for a new way to train and compete.
AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.
Freemotion Fitness, iFIT's commercial branch, continues to build out its executive team, this time adding a key international piece.
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people.
A longtime audio industry executive, Kevin Duffy joined health and fitness company iFIT a little over a year ago with some lofty ambitions.
The iFIT IPO price is slated to range from $18.00 to $21.00 per share, with the company trading on the Nasdaq Global Select Market.
These Peloton Alternatives- SoulCycle, Bowflex, NordicTrack, Echelon, Myx and ProForm also make attractive smart bikes that are worth considering.
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