While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
The tech-forward Pilates franchise is planning an additional 55 locations across Australia, London, Toronto, Orange County and Nashville
FS8's launch comes as global demand spikes for Pilates, strength training and holistic wellness modalities.
Brands like Solidcore are championing the benefits of HILIT, which combines HIIT's efficiency with a low-impact focus, reducing wear and tear.
Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.
Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029.
Athletech News and Xplor Mariana Tek spotlight four female leaders of successful boutique fitness brands.
As Pilates booms, the Miami-based JetSet is eyeing 600 studios domestically along with an international push.
The Xponential Fitness brand hit a new record with the opening of its 1,000th location, in Portland, Oregon, as Pilates soars in popularity
Solidcore might be one of the most challenging boutique fitness workouts, and it will almost certainly work your muscles in new ways.
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