personal training
ISSA Names New CEO, Eyes Wellness Expansion
ISSA, an education and certification organization for fitness professionals, has hired Warren Heffelfinger as its new CEO.
Boutique Fitness Brands Must Embrace Diversity, Equity & Inclusion, Leaders Say
Embedding DEI in boutique fitness models drives business success, although there's a prevailing sense that many brands aren't doing enough.
For Life Time’s Casey Cohen, Group Fitness Is a Chance for Social Exploration
Across four New York City Life Time facilities, an energetic NASM-certified personal trainer, Casey Cohen, is leading a cathartic fitness movement.
Best of Both Worlds: The Rise of High-Intensity, Low-Impact (HILIT) Training
Brands like Solidcore are championing the benefits of HILIT, which combines HIIT's efficiency with a low-impact focus, reducing wear and tear.
Product of the Week: Is the Future App the Future of Personal Training?
ATN tests and reviews Future, a virtual personal training app with a twist: a real person on the other side of the screen.
Volt Athletics Acquires Zama Health, Adding Mental Wellness Layer
Volt Athletics, an AI-powered training app, will integrate Zama Health as its own service within the Volt ecosystem.
ABC Trainerize, Wrkout Support Personal Trainers in Earning Passive Income
ABC Fitness has introduced TZ Storefront, an initiative in collaboration with Wrkout, a product recommendation platform for fitness professionals.
Trainer Talks: Darian Parker’s Blueprint for a Healthier Future
Darian Parker, PhD, discusses how personal trainers can make a meaningful impact through mentorship, relationship-building and self-care.
Meghan Hayden, Waz Ashayer Look To Redefine Workouts in NYC
Hayden and Ashayer have launched 'Raise x Take Off,' a series of in-person fitness events across New York City.
Boutique Fitness, Personal Training Tipped for Massive Growth in the Gen Z Era
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
