Partnerships
GoodLife Fitness Taps CoverMe To Streamline Instructor Operations
Canada’s GoodLife Fitness has enlisted CoverMe's tech to manage 1,750 group fitness instructors across nearly 200 locations.
Samsung Expands Fitness Reach With New Partnerships
Samsung Health, the health and wellness arm of Samsung Electronics, has expanded its partnership with iFIT and struck a new deal with True Fitness.
TRX Makes a Pickleball Push With The Picklr
TRX joins forces with The Picklr to launch mobility zones, marking the functional training brand’s move into the booming pickleball space.
BODi Relaunches P90X With New Instructor, Big-Name Partners
BODi is reviving P90X with “Generation Next,” debuting in February, and featuring Waz Ashayer as instructor and a slew of brand partnerships.
CityPickle Wins Deal Bringing Pickleball Courts to NYC’s Central Park
In partnership with Related Companies, CityPickle will transform Wollman Rink into a year-round recreation hub, including 14 pickleball courts.
Spartan Race Will Track Athletes’ Biomarkers in New Partnership
Joi + Blokes has partnered with Spartan to launch Project 300, a 200-day study tracking 300 athletes’ biomarkers and training outcomes.
Sleep Cycle, Dreem Health Partner To Expand Clinical Sleep Care
Sleep Cycle app users can now connect directly with Dreem Health's network of sleep specialists for clinical treatment.
EGYM’s Corporate Wellness Arm Adds US-Based Fitness Partners
EGYM Wellpass is growing its U.S. footprint, partnering with a slate of Denver-based fitness brands, including some big names.
TRX, BlazePod Partner To Accelerate Mind-Body Training
TRX is partnering with BlazePod to integrate light-based reaction training into its platform with co-branded content, programming and more.
Figs, Set Active Partner on Limited-Edition Activewear Collection
Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.
