Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
SoulCycle has introduced a new partnership with Uni in its studios across the U.S. and U.K. Beginning March 3rd.
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
The Hilton and Calm collaboration will launch in March 2025, and provide guests with a curated selection of guided meditations and exercises.
Daily Burn, a digital wellness platform, has partnered with Corefirst, a Pilates company focused on providing accessible resistance training.
Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.
INVI MindHealth announces a new partnership with Exos to support its annual "Monster Mash" fitness challenge, promoting suicide prevention and mental health awareness among veterans and the broader community.
Fitness On Demand has announced a new partnership with BodyBase, a company specializing in reformer fitness machines.
Plunge will provide its cold plunge tubs to SWTHZ facilities nationwide, a massive distribution deal for the cold therapy brand.
The OUT Foundation is leading efforts to ensure that fitness environments across the nation are inclusive and welcoming.
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