Oura
Oura Sees Ring Sales Surge Amid Rumored $11B Valuation
Oura has sold over two million units in the past year alone and is on track for $1 billion in revenue in 2025 as the smart ring market booms.
Smart Rings Are Dominating the Fitness Wearable Market, Especially Among Gen Z
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
Fitness Wearables Market Set To Hit $190B, but Data & Battery Life Hurdles Remain
Fitness trackers are expanding into healthcare, corporate wellness and women’s health, yet privacy risks and battery life remain hurdles.
Oura Gets Another Win Against Ultrahuman as Indian Court Tosses Patent Case
The Delhi High Court has dismissed Ultrahuman’s lawsuit against Oura, citing “wilful and deliberate” non-disclosure of U.S. trade rulings.
Oura Brings Manufacturing to Texas, Turning Wearables Into Defense Readiness Tools
Smart ring maker Oura is opening a Fort Worth, Texas, facility in 2026 to fulfill defense contracts, supporting personnel readiness.
Ultrahuman Files Patent Infringement Suit Against Oura in India
Ultrahuman has brought a patent claim in India against Oura, alleging infringement as the sides' smart ring rivalry grows.
Ultrahuman’s viO Deal Brings 90% Accurate Ovulation Tracking
Ultrahuman acquires viO HealthTech to launch Cycle & Ovulation Pro, a Ring AIR subscription upgrade offering over 90% ovulation accuracy.
Oura Deepens Women’s Health Push With New Pregnancy, Perimenopause Tools
Oura is launching a redesigned Pregnancy Insights experience and the smart ring maker's first-ever perimenopause feature.
Oura Partner Dexcom Launches AI-Powered Meal Logging Tool
Dexcom’s Smart Food Logging tool uses AI to scan meals, making it easier for users to track and fine-tune nutrition
The Best Early Prime Day Deals for Fitness & Wellness Fans
From smart rings to energy drinks, ATN breaks down the best early Amazon Prime Day deals for fitness and wellness enthusiasts.
