Othership
A Social Sauna Festival Is Coming to Brooklyn as Bathhouses Gain Ground
Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.
SweatHouz Plans New Openings in Key Cities Across US
SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.
Othership Coming to NYC’s Upper East Side With New ‘Social Spa’ Concept
Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.
Experts Tout the Mental Health, Community-Building Benefits of Saunas
At a Global Wellness Institute event discussing the latest research around saunas, mental and social well-being dominated the conversation.
5 Lessons From Runningman for Fitness & Wellness Brands Looking To Grow
The Runningman Festival 2025 was more than a wellness weekend. It offers 5 key lessons for brands looking to level up.
Othership Opening in Brooklyn, With More US Expansion on the Way
Social contrast therapy brand Othership is expanding its footprint in New York City with a new Williamsburg, Brooklyn, location.
Fitness & Wellness Brands Must Embrace Hospitality Principles, Leaders Say
As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.
Othership Raises $8.5M To Grow Social Sauna & Ice Bath Experience
Othership has raised $8.5M to expand its social sauna and ice bath experience in the U.S., with a new location opening soon in Brooklyn.
The Future of Wellness Is Offline, Experts Say
From digital detox retreats to social bathhouses, experts foresee a rise in wellness experiences that trade phones for personal connection
As Gyms Enter Wellness and Recovery, Execution Is Key
The global wellness economy now stands at $6.3 trillion, and gyms and health clubs are getting in on the action.
