Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Coaches aren’t just for mapping out fitness regimes or nutritional plans. An AI instructor advises fitness operators how to better run their businesses
Results are what members come in for, but it’s rarely what keeps them there. Here are six tactics from industry experts that can increase the lifetime value.
In a semi-private training model, clients follow a personalized training program in a small group under the guidance of a coach
While the freebie approach is pervasive it fails to get the job down when it comes to relation ships and retention.
Trainers who take jobs at big box gyms do so because they lack the confidence or skills to build a business on their own.
The fitness industry is running the same playbook every brand that has already been sued has been running, with the same misunderstanding underneath it.
The FTC updated its rules in 2023 and made one thing clear. The brand, the influencer, and the agency in the middle are all on the hook.
On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
The boutique industry is approximately 80% female, and most concepts are built to prioritize that consumer.
The recovery market is on track to triple to more than $26 billion by 2035, according to research firm Fact.MR.
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