nutrition

men and women celebrate achieving fitness goals in an ad for Macrostax

Macrostax Brings Custom Nutrition to Gyms & Studios

With Macrostax, fitness brands can drive additional revenue by providing their members with customized nutrition plans.

Older people running outside

Doctors Weigh In on the Longevity Boom

Athletech News speaks with three doctors to explore what truly promote longevity in today's stressful world.

an image of januaryAI's photo scanning ability

January AI Adds Photo Scanning for Instant Meal Nutrition Insights

January AI, a metabolic health app, has released several new features, including the ability to glean nutriton information from a photo.

doctor writing diet plan

MacroAi App Debuts with Diet Score Feature

MacroAi, a new fitness and nutiriton app, gives users a diet score and macro targets to ensure they hit their health goals.

PWHL goalkeeper Kristen Campbell

BioSteel, PWHL Star Kristen Campbell Partner to Promote Clean Hydration, Elite Performance

BioSteel is expanding its commitment to women’s sports by partnering with one of the world's top hockey players.

fitness-focused woman eats an apple while listening to music on headphones

The Crucial Connection Between Nutrition, Hormonal Health and Fitness

Hormonal health is a cornerstone of overall well-being, yet it remains an often-overlooked aspect of many people's health.

woman with a yoga mat

The Top Fitness And Wellness Brands on Social Media

We've rounded up the top fitness and well brands on social media for 2024. Each has fostered a loyal, engaged community online.

an image of a chocolate ice cream cone

MyFitnessPal White Paper Explores Link Between Nutrition and Mood

A new white paper from MyFitness Pal and Dr. Taitz explores the impact nutrtion has on mood and well-being.

woman drinking greens juice

Zeamo Partners with Mayo Clinic to Offer Diet Plans for Corporate Clients

Zeamo has announced a new partnership with the Mayo Clinic to offer its diet plans to corporate clients and their employees at a reduced cost.

Bioniq founder and CEO Vadim Fedotov

CEO Corner: Bioniq’s Vadim Fedotov on a New Era of Personalized Supplements

With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements.