Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.
WIT and Nike have launched a Training Lab in London as activewear brands from Adidas to Gymshark embrace experiential retail and live events.
Atlanta Run Club members will get access to new Hyperice x Nike shoes thanks to a partnership that includes recovery studio Do Not Disturb.
Activewear and footwear giant Nike is reportedly set to increase prices this week across several product categories.
Studio You and Nike have teamed up to launch a video series designed by and for teenage girls, aiming to boost confidence and enjoyment in PE.
Nike is reshuffling leadership and Skechers is going private in a $9B deal as two footwear giants take bold steps amid tariff pressures.
Nike and Hyperice have launched the “Hyberboot,” a technology-packed shoe that offers a heated massage for athletes’ feet and ankles.
Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.
Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness.
Nike is deepening its commitment to elite running with the launch of a nationwide network of distance running clubs.
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