National Basketball Association (NBA)
CEO Corner: Somnee’s Tim Rosa on Sleep Science, NBA Launchpad
Sleep headband maker Somnee will work with the NBA to explore the link between sleep and player performance.
Kane Footwear Sees Explosive Growth as Recovery Shoe Market Booms
Kane Footwear has seen its revenue triple year-over-year since its founding in 2021 as demand grows for recovery shoes.
NBA Players Union, Canyon Ranch Create Basketball-Inspired Wellness Retreat
Curated by NBA players, the program gives Canyon Ranch guests a taste of what it's like to live and train like a pro athlete.
Women’s Activewear Brand Terez Brings Color & Creativity to MLB Apparel
Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB.
Springbok Analytics Adds Dr. Andy Galpin as It Scales 3D Muscle-Scanning Tech
Springbok, which uses AI to create 3D visualizations of MRI scans, already has partnerships with the NBA and the NFL's Houston Texans.
NBA, NBPA Use Wearables To Study Player Health & Wellness
The NBA and its players' unions are collaborating with GE HealthCare and MedStar Health to study player health during the 2023-24 season.
White House Teams With NFL, NBA & More To Promote Youth Wellness
All major U.S. professional sports leagues will come together to support youth fitness and wellness, the White House announced.
NBA Teams Embrace AI Weightlifting Tech From Perch
Perch uses 3D cameras and machine learning to quantify weight room performance. The Nets, Pistons, Heat and Magic are leveraging the tech.
Peloton, NBA Partner for Fitness & Sports Content
The Peloton-NBA partnership promises fitness content, co-branded programming and NBA League Pass integration on Peloton machines.
CEO Corner: How Legends Founder Scott Hochstadt Turned an Apparel Brand Into a Lifestyle
Hochstadt has partnered with celebrities like Quavo, Baker Mayfield and more to grow the Legends brand into more than just an apparel line.
